Environmentally-Friendly GreenPan(TM) Cookware Sells Out in Four Hours During the World Launch Exclusively on HSN

Environmentally-Friendly GreenPan(TM) Cookware Sells Out in Four Hours During the World Launch Exclusively on HSN

-HSN's 'Mother of Invention' Joy Mangano and renowned chef Todd English make history with the debut of the first PTFE-free non-stick cookware-

-New breakthrough Thermolon(TM) technology attracts consumers in search of high-performing alternative to traditional non-stick coatings-

ST. PETERSBURG, Fla., Aug. 6 /PRNewswire-FirstCall/ -- GreenPan(TM) cookware with breakthrough Thermolon(TM) non-stick coating made history on HSN and http://www.hsn.com/ when it debuted Thursday, July 26th and sold 24,000 pieces in just under 4 hours.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20070214/CLW048LOGO-b )

HSN's "Mother of Invention" Joy Mangano and celebrity chef Todd English unveiled GreenPan(TM), the first environmentally-friendly, PTFE-free non-stick cookware, selling out 4 products during the live TV shopping debut. Sold out items included:

-- 6-piece GreenPan(TM) cookware set consisting of an 8 inch Fry Pan, 11
inch round Grill Pan, 11 inch Fry Pan, and 11 inch Steamer Insert
-- 8 inch Fry Pan
-- 12 inch Fry Pan
-- 3-piece Wok Set

"With GreenPan(TM), we are changing the future of cookware. This launch was the culmination of a remarkable year spent developing this incredible technology and applying it to everyday products," said legendary HSN on-air personality Joy Mangano. "Consumer response was heartwarming and encouraging. People are trying to do their part for the environment and thinking towards the future!"

GreenPan(TM) cookware with Thermolon(TM) non-stick coating was developed in partnership between HSN and manufacturing company, GreenPan(TM) LTD. Thermolon(TM) is the first patented, ceramic-based nano non-stick coating that performs at high temperatures without deterioration. It is PTFE-free, and uses no PFOA in manufacturing, making GreenPan(TM) cookware "green" in manufacturing.

"The launch of GreenPan(TM) marked the best midnight "Today Special" hour during a weekday for HSN in the past two years," said Sandy Conrad, Senior Vice President of Merchandising, Housewares and Electronics. "We have been looking for ways to answer increasing consumer demand for environmentally- friendly home products; the debut of GreenPan(TM) is just a taste of what is to come in cookware, as well as other exclusive products sold on HSN and http://www.hsn.com/"

The advanced performance benefits of long-lasting GreenPan(TM) cookware make cooking and cleaning easier than ever, and specifically include:

-- High heat resistance: pots/pans are oven safe/stovetop safe to 850º
Fahrenheit, and tempered glass lids are oven safe to 420º Fahrenheit.
-- Scratch and abrasion resistance: no more worrying over flaking, peeling
or off flavors in your foods.
-- Superior non-stick release: surface does not breakdown or wear over
time, and is healthier because you don't need added butter, fat or
oils!
-- Even heat conductivity: throughout the surface and up the walls for
even browning.
-- Heat-resistant, stainless steel handles: for convenient handling.
-- Lightweight yet incredibly durable: for easier handling and consistent
performance.
-- Dishwasher safe: easy to clean

In August, GreenPan(TM) will be available on http://www.hsn.com/, as well as in a nationwide infomercial featuring chef Todd English.

About HSN

The originator of the electronic retailing concept in 1977, HSN, an operating business of IAC (NASDAQ:IACI), is a global multichannel retailing giant offering thousands of products to enhance all aspects of its customers lives. On HSN and http://www.hsn.com/, customers can find an array of unique products and brand names in categories such as Beauty (e.g., Oscar Blandi, Bliss, Paula Dorf, Liz Earle, Perlier, Sephora, Wei East); Jewelry (e.g., Heidi Daus, R.J. Graziano, Jay King); Home/Lifestyle (e.g., Dyson, Todd English, Emeril Lagasse, Andrew Lessman, Joy Mangano, ProForm, Wolfgang Puck, Reebok, Bob Vila, Roy Yamaguchi); Fashion (e.g., Randolph Duke, Carlos Falchi, Beverly Feldman, Liberte by Emanuel, LUKASTYLE, Scoop); and Electronics (e.g., Gateway, GE, JVC, Panasonic, Sharp). HSN delivers its merchandise across multiple platforms, including TV, where the network reaches 89 million households and is the 4th largest cable network in the U.S.; and online, through http://www.hsn.com/, which also features value-added video-on-demand and podcasts of products, shows, and tips.

About Todd English

One of the most decorated, respected, and charismatic chefs in the world, Todd English has enjoyed an incredible amount of accolades during his remarkable career. His accomplishments include recognition by several of the food industry's most prestigious publications, establishing one of the best- known restaurant brands in the nation, and publishing three critically acclaimed cookbooks. English also successfully launched The Todd English Collection(TM), his exclusive line of cookware and kitchen accessories on HSN and http://www.hsn.com/.

About Joy Mangano

Who better to identify with the needs of a busy working mom than a busy working mom? Inventor and entrepreneur Joy Mangano - creator of the Miracle Mop(R) and Huggable Hangers(R), which have sold millions - will help you solve your everyday household challenges with fun, functional and practical solutions, many of which have earned the coveted Good Housekeeping Seal. All of Joy's products are patented exclusively for premieres on HSN.

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FCMN Contact:

Photo:

http://www.newscom.com/cgi-bin/prnh/20070214/CLW048LOGO-b
PRN Photo Desk, photodesk@prnewswire.com
Source: HSN

CONTACT: Nancy Bushkin of HSN, +1-727-872-4084, nancy.bushkin@hsn.net;
or for Joy Mangano and Todd English, Kate Tuller of Coburn Communication,
+1-212-536-9822, kate.tuller@coburnww.com

Web site:

http://www.hsn.com/

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