CacheLogic Appoints Former Salesforce.com Executive as CEO, to Continue Global Expansion

CacheLogic Appoints Former Salesforce.com Executive as CEO, to Continue Global Expansion

CAMBRIDGE, England, August 6/PRNewswire/ --

- With Photo

- Phill Robinson, Former Salesforce.com CMO and COO Sales & Distribution,
Joins CacheLogic as CEO.

- CacheLogic is the Fastest-Moving Global Provider of Online Distribution
Services for Large Digital Assets Including Software, Gaming and Video for TV
& Movies.

CacheLogic, provider of the world's leading Digital Asset Delivery
Network, a new generation of CDN (Content Delivery Network) services designed
to meet the rich media needs of the 21st century Internet, today announced
the appointment of Phill Robinson as Chief Executive Officer.

Spanning 20 years, Phill's experience demonstrates an ability to identify
new technology trends and winning companies before they emerge. Phill has
worked for some of the most successful technology companies at their early
stages of development in Europe, as well as working at a Strategic level in
the US. He has been part of the management teams for Oracle, Sybase, Siebel
and most recently Salesforce.com.

During his time at Salesforce.com, Phil was a member of the executive
management team, initially UK based, aiding the growth of the EMEA business
and subsequently based in San Francisco as Chief Marketing Officer and Chief
Operating Officer for Sales and Distribution. Phill has performed roles that
include sales, marketing, engineering, product management, business
development and alliances.

Commenting on Phill Robinson's appointment, CacheLogic Chairman Tony
Illsley said: "Phill has an impressive track record in sales and marketing
orientated leadership. CacheLogic will benefit substantially from his
commercial approach to developing European software businesses. We are
delighted to welcome Phill onto the board in the light of his track record
for opening up new technology markets and helping transform earlier stage
companies into world class businesses."

Phill Robinson outlined his vision for CacheLogic and for the online
content delivery industry as a whole:

"Consumer expectations of the Internet have risen sharply with the
proliferation of broadband and Web 2.0. Delivery of rich-media enabled
services represent the next major evolution including video on demand, IPTV
and online movies, games and software distribution. However the Internet
alone cannot cope with the distribution of large digital assets required to
support these services with quality of service to the consumer. Traditional
content delivery network (CDN) providers also fall short of the mark with
economic models and technology designed for when website response time was
the problem rather than delivery of large media assets."

CacheLogic provides VelociX - the worlds leading Digital Asset Delivery
Network, a new generation of CDN (content delivery network) designed from the
ground up to offer unparalleled delivery performance, economics and control
for owners of large digital assets including video, audio, software downloads
and games.

Phill continued: "The Management team at CacheLogic has done an
outstanding job of developing the VelociX network, now for the first time,
high-performance delivery of large media assets is available with compelling
economics and technology that puts the customer in the driving seat. It's
just what this sector needs to achieve escape velocity and I am looking
forward to leading the team that makes this happen."

About CacheLogic

CacheLogic (http://www.cachelogic.com) provides VelociX - the world's
leading Digital Asset Delivery Network, a new generation of CDN (Content
Delivery Network) services designed to meet the rich media needs of the 21st
century Internet. With its innovative network and service offerings and
groundbreaking asset-based business model, CacheLogic has revolutionized both
the 'mechanics' and economics of content delivery, enabling the Internet to
become the preferred delivery mechanism for large digital media assets.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be viewed at www.mediapoint.press.net or

www.prnewswire.co.uk.

Source: CacheLogic Ltd

CacheLogic Press Contacts: EMEA: Bea Oaff, Creative Industry, bea@creative-industry.co.uk, +44-(0)15396-21965; US: Jonathan Hirshon, Horizon Communications, jh@horizonpr.com, +1-408-969-4888

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