Bloomberg Television has the Wealthiest Audience

Bloomberg Television has the Wealthiest Audience

NEW YORK, August 2/PRNewswire/ --

- With new Survey data, Bloomberg leads in Europe as well as the U.S.

The release of the Summer 2007 European Media & Marketing Survey ("EMS")
ranks the BLOOMBERG TELEVISION(R) network as the first choice business and
financial news channel amongst Europe's 'influential elite'; BLOOMBERG
TELEVISION also delivers the most affluent audience in the United States.
These two statistics establish BLOOMBERG TELEVISION as the network of choice
for influential viewers internationally.

For Europe, EMS (Top 13% of Adults 21-74) and the top end 'Select' boost
(Top 3% of adults 21-74) reports(i) that:

-- 276,142 viewers in the EMS 'Select' universe watch BLOOMBERG
TELEVISION every day, representing more than 89% over the daily
viewers delivered by any other pan-European Business & Financial News
channel.
-- According to the full EMS survey Bloomberg Television delivers 741,231
viewers every day, more than 70% over the daily viewers of any other
pan-European Business & Financial News channel.
-- Bloomberg Television now accounts for more than two-thirds (69.4%) of
all daily viewers of pan-European Business & Financial News channels
who are members of the top end 'Select' category.

In addition to this EMS Europe data, Bloomberg Television continues to
deliver the most affluent audience in the United States. According to the
2006 Mendelsohn Affluent Survey, which measures male and female heads of
household living in the United States who have household incomes of
US$85,000 or more, BLOOMBERG TELEVISION has the highest median household
income among all cable networks. Additionally, MRI's 2007 Survey of the
American Consumer, based on U.S. Adults aged 18 and over, Bloomberg
Television is the top ranked cable network in Average Household and
Individual Incomes of 88 networks measured.

Source: (i)Source: EMS 2007 Summer Release -- Yearly data (2006)
Copyright InterViewNSS
Mendelsohn Affluent Survey 2006, MRI's Survey of the American Consumer
2007

About Bloomberg Television

The BLOOMBERG TELEVISION(R) network is the only 24-hour business and
financial network, produced and distributed worldwide on 11 separate channels
in seven languages. BLOOMBERG TELEVISION programming is created and supported
by the global BLOOMBERG NEWS(R) service with more than 2,300 professionals in
over 130 bureaus.

About Bloomberg

Bloomberg is the leading global provider of data, news and analytics. The
BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide
real-time and archived financial and market data, pricing, trading, news and
communications tools in a single, integrated package to corporations, news
organizations, financial and legal professionals and individuals around the
world. Bloomberg's media services include the global BLOOMBERG NEWS(R)
service with more than 2,300 professionals in over 130 bureaus worldwide; the
BLOOMBERG TELEVISION(R) 24-hour business and financial network produced and
distributed worldwide on eleven separate channels in seven languages; and
BLOOMBERG RADIO(R) services which provide up-to-the-minute news on XM, Sirius
and WorldSpace satellite radio around the world and on WBBR 1130AM in New
York. In addition, Bloomberg publishes BLOOMBERG MARKETS(R) magazine and
BLOOMBERG PRESS(R) books for investment professionals. For more information
please visit http://www.bloomberg.com.

Web site: http://www.bloomberg.com

Source: Bloomberg

Judith Czelusniak, +1-212-617-1212, jczelusniak@bloomberg.net, or Heidi Tan, +1-212-617-5375, htan14@bloomberg.net, both of Bloomberg L.P.

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