Alltel Wireless and MTV Networks Launch Popular Entertainment Content on Phones

Alltel Wireless and MTV Networks Launch Popular Entertainment Content on Phones

Agreement to Provide Customers Diverse Array of Content from COMEDY CENTRAL, MTV, Nickelodeon, VH1, CMT and More

NEW YORK and LITTLE ROCK, Ark., Aug. 9 /PRNewswire/ -- MTV Networks (MTVN), a unit of Viacom (NYSE:VIA)(NYSE:and)(NYSE:VIA.B), and Alltel Wireless, America's largest network, announced that Alltel Wireless is offering customers a comprehensive suite of programming from MTVN, including on-demand mobile video, WAP sites, games and personalization features.

MTVN, the world's leading provider of video on the handset, will begin offering video from COMEDY CENTRAL, MTV, Nickelodeon, VH1, CMT, The N, Spike TV, MTV Tr3s, GameTrailers.com and IFILM. In addition, Alltel Wireless will offer mobile web sites from COMEDY CENTRAL, MTV and VH1. Games and personalization features from hit franchises such as COMEDY CENTRAL's Emmy and Peabody-Award winning "South Park," MTV's "The Hills," and Nickelodeon's "SpongeBob SquarePants" will also be accessible on capable Alltel phones.

"No other entertainment company offers such a complete portfolio of video, programming, games, mobile websites and other features targeting nearly every conceivable demographic as MTV Networks," said Greg Clayman, Executive Vice President, Digital Distribution & Business Development, MTV Networks. "With Alltel, MTV Networks is gaining an excellent wireless carrier and access to a customer base that mirrors the diverse audiences of our brands."

"MTV Networks is home to some of the world's most recognized brands, and we are proud to bring its unique and entertaining content to our customers' phones," said Wade McGill, senior vice president of wireless product management for Alltel. "As the wireless phone continues to evolve into a mobile entertainment device, Alltel is committed to providing the latest and most compelling content available."

The agreement significantly expands the comprehensive line-up of news, sports and entertainment programming and content available through Alltel's Axcess wireless data services. Alltel Wireless customers will now be able to enjoy all their favorite MTVN shows, get the latest news and scoop on the hottest cast members and most buzzworthy artists, and access a wide range of exclusive made-for-mobile content directly on the phone. Select MTVN programming and content will be accessible via Celltop, Alltel's exclusive, patent-pending technology that provides customers an easier way to access, manage, and organize a wide range of information already available on their phones.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 138 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Alltel

Alltel is owner and operator of the nation's largest wireless network and has 12 million wireless customers. For more information about Alltel, please visit www.alltel.com

Source: MTV Networks and Alltel Wireless

CONTACT: David Bittler of MTV Networks, +1-212-846-5263,
david.bittler@mtvstaff.com; or Dale Ingram of Alltel Wireless,
+1-501-905-6078, dale.ingram@alltel.com

Web site:

http://www.mtv.com/
http://www.alltel.com/

-------
Profile: intent