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Tuesday, June 12, 2007

Current@Bonnaroo

Current@Bonnaroo

Current TV to Capture the Bonnaroo 2007 Culture with Customized Content for Closed-Circuit Programming and Comprehensive Coverage of Bonnaroo

On-air and onsite at Bonnaroo * June 15 -- 17, 2007

SAN FRANCISCO, June 12 /PRNewswire/ --
Who: Current TV, the fastest growing cable network in cable history
that covers today's music world and lifestyle unlike any other
network

What: In a groundbreaking partnership with the Bonnaroo Music & Arts
Festival, Current TV will produce and present closed-circuit
programming of customized content at the sixth-annual music
festival, in addition to airing comprehensive coverage of
Bonnaroo all weekend long on-air on Current TV.

In Current TV's innovative, pioneering fashion, the network is
heading to Bonnaroo to cover everything the festival has to
offer. Current@Bonnaroo will feature an array of exclusive
coverage and viewer-created content highlighting the moments,
stories and characters that define the spirit, culture and
community of fans at the largest outdoor music festival in the
nation. Current TV has a daily connection with this audience
on-air and will tap into them to cover their Bonnaroo experiences
from their points of view. Current@Bonnaroo's four production
crews and "The Current Fix" music host Douglas Caballero will
roam the festival grounds -- from backstage to the campsites to
Bonnaroo's 100-acre entertainment village -- to capture the
culture of the fans coming together at Bonnaroo 2007.

No other network covers music culture like Current TV, which
-- with its involvement at Bonnaroo -- is the first cable network
to create customized content for programming at a music festival.

When: Friday, June 15 -- Sunday, June 17, 2007

Where: ON-AIR: Comcast (channel 107 nationwide); DirecTV (channel
366 nationwide); Dish Network (channel 196 nationwide);
BSkyB (Channel 229); Virgin Media Cable (channel 155);
Time Warner Cable (select channels)

ONSITE: On the JumboTron at Bonnaroo, located on a 700-acre farm
in Manchester, Tennessee

Contact: Linda Carbone/ Carleen Donovan/Colleen Gallagher
Press Here Publicity
212.246.2640
linda@presshereproductions.comcarleen@pressherepublicity.comcolleen@pressherepublicity.com

First Call Analyst:
FCMN Contact:


Source: Current TV

CONTACT: Linda Carbone, linda@presshereproductions.com, Carleen Donovan,
carleen@pressherepublicity.com, Colleen Gallagher,
colleen@pressherepublicity.com, all of Press Here Publicity, +1-212-246-2640


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