SIVOO's Multicultural Entertainment Now Available on Joost

SIVOO's Multicultural Entertainment Now Available on Joost

Consumers can Watch SIVOO Movies, Telenovelas, Bollywood Films and Popular TV Shows On-Demand in Chinese, Hindi and Spanish

PHILADELPHIA, May 15 /PRNewswire-FirstCall/ -- SIVOO(TM) Holdings, Inc. (OTC Pink Sheets: SIVO.PK), operator of the first Internet TV network of multicultural on-demand entertainment programming, today announced the availability of three SIVOO-branded channels on Joost(TM), the world's first broadcast-quality Internet television service.

Under the terms of the agreement, SIVOO will initially provide Joost with 25 hours of professionally-produced Chinese, Hindi and Spanish language entertainment programming, including popular full-length movies, Bollywood films, telenovelas and TV episodes in all three languages. To ensure that consumers have access to new multicultural content, SIVOO will refresh the selection each month with 10 hours of new entertainment programming in each language. All of SIVOO's content will be available free to consumers on an on- demand basis and can be accessed through any Web browser.

"We're excited to be a premier multicultural content partner for Joost in the U.S.," said Daniel Leon, SIVOO's vice president of content and business development. "The Internet is home to diverse ethnic populations that have strong preferences for programming in their native languages. SIVOO remains committed to acquiring the best multicultural entertainment content - in the most popular languages - to provide consumers with the best online viewing experience."

United States' Population Increasingly Diverse

According to the 2000 U.S. Census(1), approximately 30 percent of the population belongs to a racial or ethnic minority group, a percentage that is expected to grow significantly over time. The data shows that more than 10 million individuals - or 3.6 percent of the U.S. population - identify themselves as Asian-American. In addition, more than 37 million people identified themselves as Hispanic Americans, representing approximately 13 percent of the U.S. population.

Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost, said, "The Joost platform is an entertainment destination for people from diverse backgrounds to enjoy high-quality programming that appeals to them. With its wide selection of high-quality foreign-language programming from top producers worldwide, SIVOO is an ideal multicultural content partner."

Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.

For more information about SIVOO, please visit http://www.sivoo.com/spanish/en/ .

About SIVOO(TM)

Founded in 2000, SIVOO(TM) Holdings, Inc. (OTC Pink Sheets: SIVO.PK) operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 21,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA.

SIVOO is a trademark of SIVOO Holdings, Inc. All other trademarks are the property of their respective owners.

Media Contacts:
Jessica Grutkowski
Euro RSCG Magnet for SIVOO
212-367-6804
sivoopr@eurorscg.com

Investor Contact:
Amy Glynn
Cameron Associates for SIVOO
212-554-5464
amy@cameronassoc.com

Safe Harbor Statement

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward- looking statements.

(1) Census Bureau, Census 2000 Brief: Overview of Race and Hispanic Origin, 2001

First Call Analyst:
FCMN Contact: Jessica.Grutkowski@eurorscg.com

Source: SIVOO Holdings, Inc.

CONTACT: Media - Jessica Grutkowski of Euro RSCG Magnet,
+1-212-367-6804, sivoopr@eurorscg.com or Investor - Amy Glynn of Cameron
Associates, +1-212-554-5464, amy@cameronassoc.com, both for SIVOO

Web site:

http://www.sivoo.com/spanish/en

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