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International Entertainment News

Tuesday, May 22, 2007

Jaslene Gonzalez Makes the Cut for CoverGirl

Jaslene Gonzalez Makes the Cut for CoverGirl

CW's America's Next Top Model Winner Signs as CoverGirl Model

HUNT VALLEY, Md., May 22 /PRNewswire/ -- CoverGirl is proud to welcome "CW's America's Next Top Model" cycle 8 winner, Jaslene Gonzalez, into the CoverGirl family. Jaslene, the first ever Latina to win the competition, received a $100,000 CoverGirl cosmetics contract under which she will appear in a print ad for CoverGirl TruShine Lipcolor, a year's representation by Elite Model Management and a cover and six-page spread in Seventeen magazine.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070522/NYTU029 )

"Jaslene's lively zest for life was evident on "America's Next Top Model," said Esi Eggleston Bracey, Vice President and General Manager, CoverGirl Cosmetics in North America. "Jaslene Gonzalez's hard work and determination is inspiring to all women, and her inner and outer beauty make her an excellent choice to represent CoverGirl."

Jaslene, a 21 year old Chicago native of Puerto Rican heritage, proved to be a viewer favorite during the season, as evidenced by her being voted CoverGirl of the Week. Her ability to master the runway and captivate the cameras convinced judges she was worthy of the CoverGirl model contract.

Jaslene's unwavering drive to win fueled her through the competition. Her confidence showed viewers and judges alike that she's more than a pretty face. Jaslene's charisma, determination and energetic spirit garnered high praise for her photos and will continue to leverage her as a role model for Latina women world-wide.

"It means so much to me to be working with a cosmetics company that celebrates the diverse look of women in this country," said Jaslene. "As a Latina, I am proud to represent CoverGirl and follow in the footsteps of beautiful Latinas like Yamilla Diaz-Rahi, Inez Rivera, Elsa Benitez, and Amelia Vega."

Since its introduction in 1961, CoverGirl has helped numerous modeling careers and was one of the first brands to link models' names and faces with a product. CoverGirl is known for signing models that embody both inner and outer beauty, and the long list of famous CoverGirl models include Queen Latifah, Christie Brinkley, Drew Barrymore, Rihanna, Tyra Banks, Patricia Velasquez, Molly Sims, and Amelia Vega.

Visit www.covergirl.com for more information on CoverGirl's family of models and makeup or to chat LIVE with a beauty consultant that can answer questions on an array of beauty topics and provide make-up suggestions. P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), Always(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Joy(R) by Jean Patou, Rochas(R), Escada(R), Hugo Boss(R) and Lacoste(R) fragrances. Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.

"America's Next Top Model" is produced by 10 by 10 Entertainment, in association with Bankable Productions. Tyra Banks is the creator and executive producer along with Ken Mok ("Making the Band") and Anthony Dominici ("The Amazing Race").

First Call Analyst:
FCMN Contact:

Photo:

http://www.newscom.com/cgi-bin/prnh/20070522/NYTU029
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: CoverGirl

CONTACT: Chloe D'Angelo, +1-212-537-8134, or Traci Jenkins, both of GCI
GROUP, +1-212-537-8107, for CoverGirl

Web site:

http://www.covergirl.com/


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