Churchill Media to Launch Azteca America Television Station in Portland

Churchill Media to Launch Azteca America Television Station in Portland

-Radio properties of Churchill Media, LLC in Portland and the Northwest present unique cross-promotion opportunities-

LOS ANGELES, May 8 /PRNewswire/ -- Azteca America, the fastest-growing Hispanic television network in the U.S., is proud to announce a new affiliate for Portland.

As of July 30, Azteca America will be transmitted on KWVT, channel 52. Churchill Media, LLC was founded in 2004 in Eugene, Oregon, to serve the growing Spanish-language market in Lane County. It currently has radio stations in Yakima, Eugene, Portland and Boise.

"We welcome Churchill Media in Portland and look forward to additional future opportunities," said Luis J. Echarte, Chairman of Azteca America. "I am a firm believer in the strong cross-promotional benefits of radio in conjunction with television."

Portland is referred to as a top "hypergrowth" Hispanic market, along with Raleigh, Atlanta and Denver, where Azteca America coverage is also present, because the growth of its Hispanic population is more than twice the national average. One in every three new residents in Portland is of Hispanic origin, according to U.S. Census data.

"We're thrilled to bring Portland's Hispanic community an additional news and entertainment option. Azteca America offers top live Mexican soccer matches, as well as the quality telenovelas and news and entertainment programming that have been missing until now," said Suzanne Arlie, President of Churchill Media.

About Azteca America

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in over 57 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Sacramento-Stockton-Modesto, Albuquerque, Fresno-Visalia, San Diego, Denver, El Paso, Orlando, Philadelphia, Tampa, Washington DC, Atlanta, Austin, Las Vegas, Boston, Tucson, Corpus Christi, West Palm Beach-Ft. Pierce, Seattle, Bakersfield, Hartford, Portland, Salt Lake City, Monterey-Salinas, Laredo, Naples-Ft. Myers, Palm Springs, Raleigh-Durham, Odessa, Colorado Springs, Milwaukee, Santa Barbara, Lubbock, Amarillo, Yakima, Wichita, Oklahoma City, Reno, Greenville, Abilene, New Orleans, Omaha, Tulsa, Boise, Toledo, Chattanooga, Victoria, Twin Falls and Charleston.

http://www.aztecaamerica.com/corporate

Azteca America is a Grupo Salinas Company.
Visit: http://www.gruposalinas.com/

About Churchill Media, LLC

Churchill Media is based in Eugene, Oregon, and is owned by Suzanne Arlie. The company owns and operates seven full-time Hispanic/Latin talk and music radio stations in Oregon, Washington, and Idaho, and KOPT 1600 AM, Oregon's progressive talk station. Visit Churchill Media online at http://www.churchillmedia.com/.

Azteca America Media Contact:
Daniel McCosh
011 (5255) 1720-0059
or
323-517-0370
dmccosh@aztecaamerica.com

Churchill Media Contact:
Paul Danitz
541-343-4100
paul@arlie.com

First Call Analyst:
FCMN Contact:

Source: Azteca America

CONTACT: Daniel McCosh, Azteca America, +011-5255-1720-0059,
+1-323-517-0370, dmccosh@aztecaamerica.com; or Paul Danitz, Churchill Media,
+1-541-343-4100, paul@arlie.com

Web site:

http://www.aztecaamerica.com/
http://www.gruposalinas.com/
http://www.churchillmedia.com/

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