CacheLogic's Independent Survey Reveals few Internet Users Watch Full-Length Video on Demand - Most Blame Poor Internet Performance but Would Watch Reliable TV on Their Computers

CacheLogic's Independent Survey Reveals few Internet Users Watch Full-Length Video on Demand - Most Blame Poor Internet Performance but Would Watch Reliable TV on Their Computers

CAMBRIDGE, England, May 11/PRNewswire/ --

- Eighty-Five Percent of Internet Users Have Never Downloaded a Full-
Length TV Programme or Movie

- Conventional Wisdom That a Successful Video on Demand Service has to be
Available on the Traditional Living Room TV may be Mistaken - Most Internet
Users Would Watch Predictably Reliable Video on Demand on Their Computers if
Performance and Quality Were Improved

CacheLogic, which recently launched a global Content Delivery Network
(CDN) specifically designed for swift, reliable and cost-effective online
distribution of DVD-sized files, has released the results of an independent
survey of 2,400 UK Internet users(x).

The survey, commissioned by CacheLogic and carried out by YouGov, found
that only 15 percent of Internet users have downloaded a full-length TV
programme and only 14 percent a whole movie. The most common responses when
asked "What would need to be addressed for you to view or download more?"
were "speed of download" and "reliability". When asked to imagine a video on
demand service that worked quickly and easily, the overwhelming majority of
respondents-65 per cent-said they would be "fairly interested" or "very
interested" in using it. Just 13 per cent were "not at all interested".

What are the implications of these findings? CacheLogic Chief Technical
Officer, Andrew Parker, points to one: "These results challenge conventional
wisdom that widespread consumer acceptance of video on demand is dependant on
seamless integration into living room TV sets. Consumers are clearly ready to
use their PCs to watch TV shows and movies. We just need to provide the
content quickly and efficiently."

Parker goes on to explain how CacheLogic's new content delivery network
makes a quality online viewing and downloading experience possible today in
spite of fears of inadequate broadband connectivity to the home.

"CacheLogic's new CDN caters for mass-scale distribution of DVD-sized
files without breaking the Internet or the bank. Efficient and cost-effective
delivery of such large files can happen without spending billions on digging
up the roads to install optical fibre to every home," he says.

CacheLogic's CDN uniquely combines the strengths of "traditional"
Internet distribution with intelligent peer-to-peer technology. This improves
delivery performance overall, especially the quality of the end-user
experience. And because content that is likely to be popular can be
"pre-seeded" into the network and user-base, it is robust and flexible enough
to cope with huge peaks in demand known as flash crowds. In fact, it thrives
on heavy demand. Content owners and their customers benefit from faster,
predictable, reliable and guaranteed delivery.

About CacheLogic

CacheLogic is a global provider of Content Delivery Network services.

With its innovative network and flexible asset-based business model,
CacheLogic has revolutionized both the "mechanics" and economics of large
digital asset delivery, for the first time making profitable online
distribution of TV, movies, games and software practical and sustainable.

VelociX, CacheLogic's peer-assisted content delivery network, offers all
of the guarantees, operational support, and content management one would
expect from a "traditional" content delivery network. Uniquely, VelociX
augments fixed network resources with intelligent Peer-to-Peer capabilities
to optimize performance, especially during periods of intense demand. It is
the only content delivery network that offers content owners and publishers
their own "control panel", which they can use to select optimum cost and
performance options for each distribution.

(x) All figures, unless otherwise stated, are from YouGov Plc. Total
sample size was 2,438 adults. Fieldwork was undertaken between 26th - 30th
April 2007. The survey was carried out online. The figures have been weighted
and are representative of all GB adults (aged 18+).

www.cachelogic.com

Source: CacheLogic

Contacts and more information: David Barrett, david.barrett@cachelogic.com, +44-(0)15396-21965

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