4D Powers SCI FI's Search for Superheroes

4D Powers SCI FI's Search for Superheroes

LONDON, May 10/PRNewswire/ --

- Social Media Company Delivers UGC Solution for Popular TV Series

4D Interactive, the UK social media company, has today
announced the successful delivery of a unique UGC solution for the SCI FI
channel's new series "Who Wants To Be A Superhero?"

The "Who Wants to Be a Superhero?" competition, which ran during the
build-up to the initial broadcast of the series, was developed entirely by
4D and combined Television, Mobile Video and the Web to enable viewers to
audition their very own fictitional "superhero". Viewers were able to submit
their auditions via the web, mobile MMS or by making a 3G video call.
Critically, all content was screened by 4D's in-house 24/7 Moderation
Team for copyrighted and unwanted material.

The best auditions were decided by SMS Vote with viewers
supporting their favourite superheroes by mobile phone. The eventual winner
was the inimitable "Captain Chocolate" whose winning audition can be seen on
SCI FI's competition website (www.super-heroes.tv) along with other entrants.

David Lee, Managing Director at 4D Interactive says, "The
Super Heroes competition is a great example of how TV, Mobile Video and the
Web can be combined to offer compelling content that complements existing
formats. This was a fun and challenging project for us and we're keen to work
with other broadcasters and producers to extend this unique concept even
further."

"Who Wants to Be A Superhero?", a huge hit in the US, is
exclusively broadcast in the UK by SCI FI. Thousands of hopefuls across the
US, armed only with self-made costumes and dreams of superheroism, vied to
become immortalised in print by comic-book writer, editor, creator and
all-round living legend Stan Lee (Spider-Man, Hulk, The Fantastic Four,
X-Men) as the next 'Superhero'.

For those unlucky enough to miss "Who Wants To Be A Superhero"
the first time, the show will be re-broadcast on SCI FI from Monday, May 14th
at 11pm.

Notes to the Editor:

About 4D

- 4D delivers Social Networking, Content Hosting, User-Generated Content
and Communications services for both mobile and landline phones

- 4D also owns and operates Chat Box and Gay Network, two of the UK's
leading multi-platform social networking brands on TV, web and mobile phones.

- A privately-held company in operation since 1993, 4D is based in
Wandsworth, London and is an active member of the Direct Marketing, Premium
Rate and Mobile Marketing Associations.

- In February 2007 4D was named to the O2/Real Business "50 To Watch in
Mobile" list by a leading panel of experts

www.4dinteractive.co.uk/scifi.aspx

www.super-heroes.tv

Source: 4D Interactive Ltd

For further information about 4D please contact: Chris McLellan - New Media Manager, 4D Interactive Ltd., +44-(0)870-345-1159, cmclellan@4dinteractive.co.uk

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