PointRoll Presents MovieConnect Powered by 43KIX Enabling Studios to Text Local Showtimes to Moviegoers' Mobile Devices

PointRoll Presents MovieConnect Powered by 43KIX Enabling Studios to Text Local Showtimes to Moviegoers' Mobile Devices

Exclusive partnership with The Aura Group solves problem of short lead times and allows users to sign up to receive text messages directly from rich media ad unit

CONSHOHOCKEN, Pa., April 25 /PRNewswire/ -- PointRoll, Inc., the leading developer of innovative rich media technology solutions and The Aura Group, market leader in developing web and wireless enterprise solutions, announced today their partnership to provide PointRoll MovieConnect to entertainment advertisers through PointRoll rich media ad units. This exclusive offering enables studios to circumvent short lead times and text local showtimes and theater information directly to moviegoers' mobile devices from an online advertisement.

By "rolling over" a PointRoll rich media ad unit, consumers can enter their mobile number and zip code to receive local listings and showtimes directly on their mobile device when they become available. With this same technology, advertisers are able to distribute other movie-related material with targeted text messages that increase brand awareness and ticket sales.

This partnership is a unique arrangement whereby The Aura Group will provide technology exclusively to PointRoll, allowing rich media ad units to communicate in real time with mobile devices.

"Using PointRoll MovieConnect in our creative for Hot Fuzz (http://www.pointroll.com/PointRoll/AdDemo/FocusFeatures/HotFuzz_Rnd2_2q07_300 x250_FB_DERIVEld1.asp) allowed us to immediately take our campaign beyond the ad unit and bridge the gap between the online and mobile experience," said Reid Prichard, Director of New Media at Focus Features / Rogue Pictures. "Reaching fans with relevant mobile updates and localized show times is a great way to engage the audience wherever they are."

PointRoll MovieConnect benefits:
-- Creates targeted advertising with a local focus and relevant content to
increase ticket sales
-- Allows tracking of individual customer interaction and behavior
-- Includes extensive reporting metrics to gauge the success of the ad
unit, ticket purchases and geographic hot spots
-- Extends the power of rich media onto the "third" screen and increases
awareness, branding and ticket sales

"With PointRoll MovieConnect, studios can now fully leverage online advertising as a sales generator," said CEO, Chris Saridakis. "We have delivered more than 2 billion rich media ads for the entertainment industry in the first quarter of 2007. We know how to engage moviegoers, and with PointRoll MovieConnect, they can act on their interest immediately."

According to a 2006 AP-AOL-Pew Research Center mobile lifestyle survey, cell phones out number PCs by a ratio of 12:1, making the third screen an increasingly desirable platform for relevant promotion and awareness

"MovieConnect provides immediate and relevant information directly to the moviegoer that is portable and convenient," said David Bailey, CEO of The Aura Group. "It is now possible to leave your brand right in the pocket of your customer."

To see more examples of rich media, go to http://www.pointroll.com/showcase.html to view PointRoll's client showcase.

About PointRoll

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE:GCI), offers a solution to the limited performance of standard banner ads -- we easily and effectively bring a mini-web site to the user without requiring a click. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand and drive sales. The result: great creative controlled by the user and improved ad effectiveness, including increased branding and conversion opportunity, without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real- time reporting that definitively illustrates return on investment. For more information, please visit http://www.pointroll.com/.

About The Aura Group

The Aura Group, a wholly owned subsidiary of Aura Interactive, Inc., specializes in online advertising creative and technology in addition to interactive media development. Aura's commitment to develop new technologies, coupled with stunning creative abilities and expert Flash video knowledge, has positioned itself, and its clients, on the cutting edge of online advertising. For more information, call 888-580-8863 or visit http://www.theauragroup.com/.

First Call Analyst:
FCMN Contact:

Source: PointRoll

CONTACT: Suzanne Amarant of PointRoll, +1-267-558-1300 x191,
samarant@pointroll.com

Web site:

http://www.pointroll.com/
http://www.theauragroup.com/
http://www.pointroll.com/showcase.html

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