Jessica Alba Signs on as One of the Newest Members of the Revlon Family

Jessica Alba Signs on as One of the Newest Members of the Revlon Family

Global Beauty Leader Continues to Be Represented by Hollywood's Most Beautiful Women

NEW YORK, April 20 /PRNewswire/ -- Revlon announces today that one of Hollywood's hottest stars, Jessica Alba has been signed on to represent the brand. Jessica will join the elite group of glamorous, sexy and talented women who represent the brand which includes Academy Award Winning actress Halle Berry, model and actress Eva Mendes and Sheryl Crow, one of the music industry's biggest stars.

As her first endorsement for Revlon, Alba will be featured in a global advertising campaign for the new REVLON 3D EXTREME(TM) MASCARA that will include television, print, in-store and internet placements. Directed by Ellen Von Unworth, the campaign's first television commercial for 3D Extreme Mascara will launch in the US market July 2007. A comprehensive print campaign will also debut in August 2007 with insertions in beauty and lifestyle books.

"We are thrilled to have Jessica as part of the Revlon family," says Elizabeth Crystal, Senior Vice President of Color Cosmetics. "She is both a dynamic and beautiful woman who represents the modern, glamorous spirit of the brand."

Jessica will also participate in the annual Revlon Run/Walk in May and will be involved with various company sponsored breast cancer initiatives.

"I'm honored to be joining the Revlon family," says Jessica Alba. "Revlon celebrates diverse, dynamic women of every walk of life and I'm proud to be associated with a company that is so involved with women's causes and issues."

About Jessica Alba

Although many would describe her as an exotic beauty, Jessica Alba was raised in a traditional American family in California. Her mother's family has a French-Danish heritage, while her father is from Mexican-Indian and Spanish lineage. She began acting at age 12 and first achieved worldwide recognition as the lead in James Cameron's "Dark Angel." Alba's film credits are equally as impressive. She co-starred in the critically-acclaimed "SinCity," directed by Robert Rodriguez and Frank Miller and as the female lead role in Marvel Comics' action-franchise blockbuster "Fantastic Four," which was released by 20th Century Fox in July 2005. Jessica's Sue Storm (aka The Invisible Girl) and her co-stars recently finished filming the next installment: "Fantastic Four: Rise of the Silver Surfer," which is directed by Tim Story and opens worldwide in June. Alba has also completed the psychological thriller, "Awake," opposite Hayden Christensen, the independent comedy, "Bill," with Aaron Eckhart and Elizabeth Banks and will star opposite Dane Cook in the romantic comedy, "Good Luck Chuck," all to be released in 2007. She recently completed the filming the thriller "The Eye" for Lionsgate Films and Cruise-Wagner Productions.

About Revlon

Revlon(R) is a worldwide cosmetics, skin care, fragrance and personal care products company. The company's vision is to become the world's most dynamic leader in global beauty and skin care. A web site featuring current product and promotional information can be reached at http://www.revlon.com/.

Revlon brands include Revlon(R), Almay(R), Ultima II(R), Mitchum(R), Charlie(R) and Flex(R), which are sold worldwide.

Source: Revlon

CONTACT: Hilla Narov, +1-212-627-0001, hnarov@fullpic.com, or Leyna
Ettelman, +1-212-995-2458, Leyna@fullpic.com, both of Full Picture, for
Revlon; or Kerith Rees of REVLON, +1-212-527-5369, Kerith.Rees@revlon.com

Web site:

http://www.revlon.com/

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