February Yields Strongest Monthly Performance to Date for Nickelodeon's Digital Platforms

February Yields Strongest Monthly Performance to Date for Nickelodeon's Digital Platforms

Nickelodeon's Nicktropolis Surpasses 1 Million Unique Registered Users

Nick.com Attracts Almost 17 Million Unique Users and TurboNick Almost 77 Million Streams; Neopets Nets More than 100 Million Game Plays; AddictingGames and Shockwave Receive 215 Million Game Plays

Sites to Launch New Creative Content in March Including: a New Kids' Choice Awards Themed Nicktropolis World, Neopets Daily Dare Gaming Competition, and March Madness and Sewer Run Games on AddictingGames and Shockwave

NEW YORK, March 8 /PRNewswire/ -- Nickelodeon's portfolio of interactive websites pulled in their strongest performance ever this past February. Nicktropolis reached a milestone by surpassing 1 million registered users since its launch in January. Nick.com also experienced huge growth in February 2007, making it the highest month ever for the site in terms of unique visitors, while Neopets attracted over 100 million game plays, and AddictingGames and Shockwave netted 215 million game plays. TurboNick showed triple digit increases over February 2006; and Nickelodeon broke new ground with ME:TV, allowing kids to submit their original kid-created content to be used during a live daily telecast.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070308/NYTH053 )

Nicktropolis, a kid-targeted virtual world where kids create their own avatars and engage in social interaction, game play and video, has garnered approximately 2.4 million visits and more than 70 million page views, along with a total of 8.9 million game plays. Within Nicktropolis, the average time spent per week per visitor in February was 36 minutes and 12 seconds.

Nick.com reached 16.8 million unique visitors in February, a +22% jump from January and +28% over last February 2006. Prior to February, Nick.com's best month was August 2006 with 15.2 million unique visitors. TurboNick, Nickelodeon's broadband video platform, garnered more than 77 million streams, an increase of +511% versus February 2006 (source: Omniture SiteCatalyst and Akamai Technology). Nickelodeon's ME:TV, the new, live interactive daily day part which combines kid-generated content from TurboNick with Nickelodeon television, has generated 50,000 content streams in just three weeks. A total of almost 100,000 visitors, 109,000 visits and 161,000 page views have been garnered. AddictingGames has grown by 100% in 2006 and Shockwave by +45% over the last year, both sites generating an average of more than 200 million game plays a month.

In March, all the sites will feature new creative content. Nickelodeon will utilize all of its web destinations to super serve kids around the Nickelodeon's 20th Annual Kids' Choice Awards on March 31. Nicktropolis will offer a brand new virtual Kids' Choice Awards themed world where kids can stroll down the Orange Carpet, visit the after party, create their own Kids' Choice branded room and chat about the event in real time while watching the show together in viewing parties. TurboNick will serve as the fully interactive home base during the awards show, featuring a three hour live Kids' Choice streaming event including: coverage of the Orange Carpet, a back stage live show, and the Kids' Choice Awards after party, all hosted by ME:TV's Alex and Jordan. And for the first time, kids can vote on all Nickelodeon digital platforms including Nick.com, Nicktropolis, TurboNick and Nick Mobile, for those they think are deserving of a Kids' Choice award.

Also in March, Neopets launches Daily Dare, a month-long global gaming competition in which users can square off against the site's resident Games Master, AAA - or his crafty sister Abigail - with a chance to win valuable virtual prizes. In the spirit of the upcoming NCAA tournament, AddictingGames will add a March Madness Map game where players have to match the 64 NCAA team logos with their proper locations. And Shockwave will add a 3D mountain boarding game called Sewer Run 2, where players can blast and battle their way past opponents while riding the slalom runs with funky freestyle moves.

Nicktropolis, Nick.com, ME:TV, TurboNick, Neopets, Shockwave and AddictingGames are all part of Nickelodeon/MTVN Kids and Family Group's interactive and creative online environments that serve preschoolers, kids, teens and parents. This community, which also includes Nickjr.com, Nick Arcade, Nick-at-nite.com, Quizilla, The-N.com, Noggin.com, Parentsconnect, GoCityKids, generated almost 22 million unique users in January according to ComScore Media Metrix.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE: VIA.B).

About MTV Networks and Viacom

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Viacom is a leading global entertainment content company, with prominent and respected brands in focused demographics. Engaging its audiences through television, motion pictures and digital platforms, Viacom reaches its audiences wherever they consume content. Viacom's leading brands include the multiplatform properties of MTV Networks, including MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 135 networks around the world, as well as digital assets such as Neopets, Xfire and Atom Entertainment; BET Networks; Paramount Pictures; Paramount Home Entertainment; DreamWorks; and Famous Music. More information about Viacom and its businesses is available at www.viacom.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070308/NYTH053
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Marianne Romano,
+1-310-752-8208, both of Nickelodeon

Web site: http://www.nick.com/
http://www.viacom.com/

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