Dressed for Success: Makeup Maven Bobbi Brown has Successful QVC(R) Debut

Dressed for Success: Makeup Maven Bobbi Brown has Successful QVC(R) Debut

Brown Breaks Record for the Largest Single-Hour Cosmetic Launch in QVC's Twenty-Year History

WEST CHESTER, Pa., March 13 /PRNewswire/ -- Renowned makeup artist, author and entrepreneur Bobbi Brown was certainly "Dressed for Success" on Saturday, March 10 for her QVC debut. Within 45 minutes of the one-hour broadcast, the line completely sold out, marking the largest single-hour cosmetic launch in QVC's twenty-year history.

During the QVC broadcast, Brown demonstrated her trademark beauty tips to help women accentuate their own unique features. The presentation offered shoppers a specially selected mix of Bobbi Brown Cosmetics, including Hydrating Eye Cream, Bronze Shimmer Brick with Face Blender Brush, Long-Wear Gel Eyeliner with Ultra Fine Eyeliner Brush, Face Touch-Up Palette with Concealer/Blender Brush and Living Beauty Palette.

In honor of the premiere, Bobbi Brown Cosmetics and QVC together are donating $25,000 to Dress for Success, a not-for-profit organization that promotes economic independence for disadvantaged women. Brown is a member of the Dress for Success Worldwide Board of Directors and is the chairperson of this year's 10th Anniversary Dress for Success Gala.

"We knew our customers would love to see and hear Bobbi personally share her philosophy and application techniques," said Allen Burke, QVC's director of beauty merchandising. "This show was certainly a huge success by all accounts."

Says Brown, "It was such an exhilarating experience to be on QVC speaking to so many women about my philosophy - and hearing them calling in with their concerns and thoughts on makeup. It's always been my philosophy to educate and empower women with the knowledge they need to look and feel their best, and this was an amazing opportunity to do just that."

The Bobbi Brown line is available through QVC at 800.345.1515 or www.QVC.com .

About QVC

QVC, a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 160 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, PA-based QVC has shipped close to a billion packages in its 20-year history.

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Source: QVC, Inc.

CONTACT: Tara Hunter, +1-484-701-8163, or tara_hunter@qvc.com, or Kate
Patarcity, +1-484-701-1028, or kate_patarcity@qvc.com, both of QVC, Inc.

Web site: http://www.qvc.com/

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