Dorna Sports Selects Wasserman Media Group to Secure Global Marketing Partners for MotoGP

Dorna Sports Selects Wasserman Media Group to Secure Global Marketing Partners for MotoGP

LOS ANGELES and MADRID, Spain, March 1/PRNewswire/ --

- Select Marketers to Join With World's Most Prestigious Motorcycle
Racing World Championship for First Time Ever

Dorna Sports, the exclusive holder of the MotoGP World Championship
commercial and television rights, has appointed Wasserman Media Group (WMG)
to manage global marketing opportunities for its marquee racing events.
Through the agreement, WMG will offer preferred brands an opportunity to
partner with MotoGP, the world's most popular and prestigious motorcycle
racing series, for the first time ever.

Led by WMG Marketing President, Jeff Knapple, Wasserman Media Group will
represent Dorna and its MotoGP proposition to marketers on a global basis.
Jeff Slack, Executive Vice President, European Sales will front the efforts
in that territory.

"For marketers and audiences alike, MotoGP is categorically one of
world's most valuable yet untapped global platforms. It is a privilege to
partner with Dorna to strategically identify and align appropriate marketing
partners with this unique motorsports experience," commented Knapple.

"We are delighted to reach this special agreement with WMG," added
Carmelo Ezpeleta, CEO of Dorna Sports. "The popularity of MotoGP is booming
in all corners of the globe and we are constantly working to embrace the new
commercial opportunities this presents. We are sure that WMG can help us
towards this aim and we are looking forward to a fruitful partnership with
them in the future."

MotoGP is the pinnacle of motorcycle racing, with events held in four
continents every season and 58 years of illustrious history. MotoGP is hugely
popular and in 2006 the sport's global audience figures reached over
5.2 billion. The series will have 18 races, across 15 countries in 2007.
Television viewers from more than 200 countries enjoy Grand Prix action every
year, with an average of over 304 million viewers per race.

The global reach of this exciting sport offers marketers the ability to
reach their customer through television broadcasts, on-site signage, on-line,
hospitality and promotions. The appeal throughout the world of MotoGP to
adults 18-34, provides marketers with a compelling opportunity to reach this
elusive demographic in a meaningful way.

Dorna Sports has been the exclusive holder of the commercial and
television rights relating to the FIM Road Racing World Championship Grand
Prix (MotoGP) since 1992.

About Dorna

Dorna Sports was established in 1988 as an international sports
management and marketing company. Headquarters are in Madrid, with offices in
Barcelona, London and Tokyo and over 150 dedicated staff. Dorna is owned by
Bridgepoint Capital and its management.

Dorna's focus involves a 360-degree event management philosophy with
direct involvement in all areas of the MotoGP World Championship: sporting
(Relations with the FIM -- the championship's rights owners, local promoters,
supervision of technical rules and relations with manufacturers and teams),
media (TV production, TV coverage rights and all communications issues of the
Championship) and commercial (commercial, licensing and corporate hospitality
rights).

Dorna also has involvement in other top motorcycling events such as the
Spanish National Championship (CEV) and the British Superbike Championship
(BSB)

About Wasserman Media Group

Wasserman Media Group, LLC (www.wmgllc.com) is a leading global sports
and entertainment company, and its Management, Marketing and Content
divisions collectively represent the industries' most recognized athletes and
brands. As the number one sports talent agency in basketball, baseball,
soccer and action sports, WMG Management represents over 400 clients
throughout the world. Recognized as the foremost naming rights expert, WMG
Marketing also handles consulting, endorsement and sponsorship programs for
the world's most prominent sports and entertainment properties and consumer
brands. WMG Content creates and distributes digital, televised and live
programming for consumers. Within WMG Content is Studio411, the largest and
most acclaimed action sports studio, as well as WMG Events, which produces
and promotes large-scale live events. Wasserman Media Group is also the
holding company for the Los Angeles Avengers of the Arena Football League.
WMG has worldwide offices in Los Angeles, New York, London, Washington D.C.,
Carlsbad and Charlotte.

Web site: http://www.wmgllc.com

Source: Wasserman Media Group, LLC

Gavin Emmett, Communications Director of Dorna Sports SL., +34-934738494, media@dorna.com; or Melissa Zukerman of Wasserman Media Group, LLC, +1-323-658-1555, melissa@pcommgroup.com

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