BLOOMBERG TELEVISION Launches Throughout Comcast's South Florida Region

BLOOMBERG TELEVISION Launches Throughout Comcast's South Florida Region

Nation's Premier Business News Network Delivers World-Class Financial News and Information

NEW YORK, March 7 /PRNewswire/ -- Bloomberg L.P. and Comcast Cable today announced the launch of the BLOOMBERG TELEVISION(R) channel throughout Comcast's entire South Florida Region. The BLOOMBERG TELEVISION network, the only 24-hour business and financial news channel, delivers the most comprehensive package of business and financial information available on television.

"The South Florida area is a hub of international business and as such will benefit from our addition of BLOOMBERG TELEVISION to channel lineups throughout the entire region, making one of the most recognized names in financial reporting available to all of our customers," said David Lucoff, Comcast's regional vice president of marketing for South Florida.

BLOOMBERG TELEVISION(R) had been available to about half of Comcast customers in South Florida. Since the middle of January, BLOOMBERG TELEVISION has been added to all of the Florida Keys, South Miami-Dade County, Doral, Miami, Coral Gables, Hialeah, Ft. Lauderdale, Davie, Margate, Hallandale and portions of the Pompano Beach system.

"We are pleased to add Comcast's entire South Florida region to our family of affiliates," said Sid Amira of Bloomberg. "Viewers throughout the entire area will now have access to the world's only 24-hour business and financial network, backed by the 2,000-strong global BLOOMBERG NEWS(R) organization."

The BLOOMBERG TELEVISION service is broadcast 24 hours a day reaching more than 200 million homes worldwide via 11 networks in seven languages. It features a signature multi-screen format known as the Data Screen, which highlights in real time breaking news, continuous scrolling stock quotes, as well as the most relevant stock indexes for that point in the trading day; drawing on the global strength of BLOOMBERG NEWS coverage.

BLOOMBERG TELEVISION programming includes Morning Call, the morning's first look at the trading day with full news briefings, breaking stories, and the opening bell, live from the New York Stock Exchange. Throughout the day, BLOOMBERG TELEVISION covers the markets with live reports from the London, New York, and Tokyo stock exchanges, featuring in-depth interviews with financial experts, business leaders, and serious investors, as well as an inside look at top companies.

About Bloomberg

Bloomberg is the leading global provider of data, news and analytics. The BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide real-time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. Bloomberg's media services include the global BLOOMBERG NEWS(R) service with more than 2,000 professionals in 130 bureaus worldwide; the BLOOMBERG TELEVISION(R) 24-hour business and financial network produced and distributed worldwide on ten separate channels in seven languages; and BLOOMBERG RADIO(SM) services which provide up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, Bloomberg publishes BLOOMBERG MARKETS(R) magazine and BLOOMBERG PRESS(R) books for investment professionals. For more information please visit http://www.bloomberg.com/.

About Comcast

Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, the nation's leading provider of cable, entertainment and communications products and services. With 24.1 million cable customers, 11 million high-speed Internet customers and 2.1 million digital voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

Source: Bloomberg L.P.

CONTACT: Victoria Moore of Bloomberg LP, +1-212-617-7814,
vmoore2@bloomberg.net; or Art Maulsby of Bob Gold & Associates,
+1-310-784-1040, art@bobgoldpr.com, fro Bloomberg LP

Web site: http://www.bloomberg.com/

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