Secret(R) Teams with Recording Artists Rihanna and Nicole Scherzinger to Promote Female Self-Expression

Secret(R) Teams with Recording Artists Rihanna and Nicole Scherzinger to Promote Female Self-Expression

CINCINNATI, Feb. 28 /PRNewswire-FirstCall/ -- (NYSE:PG) -- Secret(R), the number one female anti-perspirant/deodorant in North America, has teamed up with music stars Rihanna and Nicole Scherzinger from The Pussycat Dolls, to introduce a brand new single that promotes female self-expression, strength and cultural fusion. Released today, the single entitled "Winning Women" is available for free download on http://www.secret.com/. Secret brought these two young, culturally diverse women together to create a fun and fresh song about the power of being an independent and strong female.

"I'm thrilled to be working with Rihanna on this song. We had so much fun bringing our different ideas and expressions together to create 'Winning Women' for Secret," Nicole Scherzinger said.

"Winning Women" coincides with the launch of the new Secret Scent Expressions product line. This new collection fuses scents from various cultures around the world to create a truly unique scent experience. Similar to how exotic scents are fused together in this collection, the song "fuses" together the musical styles of Rihanna and Nicole Scherzinger to drive home the overall message of feminine strength.

"The song 'Winning Women' that Nicole and I collaborated on helps Secret get the message out to women that there is strength in self-expression and individuality," Rihanna said. Renowned music producer Sean Garrett produced the song.

"Rihanna and Nicole are young, fresh, diverse, and most importantly strong. They represent the type of woman Secret has been linked to for years and we are thrilled to be working with them on this song," said Alex Keith, General Manager for Procter & Gamble Anti-Perspirant and Deodorant. "They were the perfect choice to create this song for Secret, a brand that has supported strong females for decades."

Consumers can visit http://www.secret.com/, created by IMC2, one of the countries leading interactive agencies, to download the exclusive song, "Winning Women" for free and find out more about the song fusion and the New Scent Expression product line. In addition, women can go to http://www.myspace.com/WinningWomen to create their own original remix of the song.

About Procter & Gamble Beauty (NYSE:PG)

P&G Beauty sells more than 130 different brands in over 180 countries worldwide that touch and improve lives daily. P&G Beauty had more than $19 billion in global sales in fiscal year 2004/05, making it one of the world's largest beauty companies. The global leading beauty company at mass, P&G Beauty brands include: Pantene(R), Head and Shoulders(R), Olay(R), Max Factor(R), Cover Girl(R), Gillette(R) Complete Skin Care for Men, Always(R), Joy(R), Hugo Boss(R), Wella(R), Herbal Essences(R), Clairol Nice 'n Easy(R) and SK-II(R). Please visit http://www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.

First Call Analyst:
FCMN Contact: dkhetan@mahercomm.com

Source: Procter & Gamble Beauty

CONTACT: Holly Bernesser of Marina Maher Communications Inc.,
+1-212-485-6800, hbernesser@mahercomm.com

Web site: http://www.secret.com/
http://www.myspace.com/WinningWomen
http://www.pg.com/

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