Dame Elizabeth to Appear on Entertainment Tonight

Dame Elizabeth to Appear on Entertainment Tonight

- City of Los Angeles Celebrates Dame Elizabeth Taylor -

WEST HOLLYWOOD, Calif., Feb. 27 /PRNewswire-FirstCall/ -- House of Taylor Jewelry, Inc. (NASDAQ:HOTJ), an international jewelry company whose principal shareholders include entities owned by Dame Elizabeth Taylor and Kathy Ireland, today announced that Dame Elizabeth Taylor will appear on Entertainment Tonight this evening and tomorrow evening on CBS at 7 p.m. PST as part of a series of interviews.

In celebration of Dame Elizabeth's 75th birthday today, the Entertainment Tonight interview will focus on her active lifestyle, role as a humanitarian and contributions to House of Taylor Jewelry. The City of Los Angeles has also named today Elizabeth Taylor Day in Los Angeles.

Dame Elizabeth's appearance on Entertainment Tonight arrives on the heels of the 79th Annual Academy Awards for which House of Taylor Jewelry showcased its distinctive jewelry at the pre-Oscar The Silver Spoon Penthouse at the Beverly Wilshire Hotel. The event allowed celebrities the opportunity to experience the Elizabeth Red Carpet Collection by House of Taylor Jewelry, which includes suites designed by Dame Elizabeth Taylor.

Several of these suites made their way to the Academy Awards, including Ice Crystals, a rose diamond encrusted necklace and matching earrings worn by Diana Ruiz Eastwood, wife of Academy Award Winner Clint Eastwood, a suite of emerald jewelry worn by Entertainment Tonight host Mary Hart, and Moon and Stars, a diamond and pearl suite worn by Melissa Rivers.

"We are honored to be a part of this wonderful affair and appreciate the efforts of The Silver Spoon Entertainment Marketing in providing the venue to introduce our Elizabeth Red Carpet Collection to the entertainment industry's leading celebrities, their representatives and so many others associated with the Oscars," said Jack Abramov, president and chief executive officer. "Our presence at this year's Academy Awards is the direct result of the magnificent jewelry Dame Elizabeth designed for us, and we are grateful for her precious contributions. On behalf of the House of Taylor Jewelry family, we wish Dame Elizabeth a very happy birthday."

"We are thrilled with the reception we received at this event and are proud to showcase jewelry designed by Dame Elizabeth -- the perfect complement to a prestigious awards ceremony," said Tanya Somera, co-vice president of marketing for House of Taylor Jewelry. "We are delighted to feature our jewelry at such a spectacular event."

About House of Taylor Jewelry, Inc.

House of Taylor Jewelry is a Los Angeles-based international jewelry company whose principal shareholders include entities owned by Dame Elizabeth Taylor and Kathy Ireland, along with members of the Abramov family. It serves fine jewelry retailers worldwide with diverse jewelry collections marketed under the brands Elizabeth(TM), House of Taylor Jewelry(TM), and Kathy Ireland Jewelry(TM) Exclusively for House of Taylor Jewelry. More information on the company can be found at www.hotj.com.

Angie Yang/Evan Pondel
PondelWilkinson, Inc.
Investor Relations
Corporate/Financial Communications
(310) 279-5980

Source: House of Taylor Jewelry, Inc.

CONTACT: Angie Yang or Evan Pondel, both Investor Relations,
Corporate/Financial Communications of PondelWilkinson, Inc., +1-310-279-5980,
for House of Taylor Jewelry, Inc.

Web site: http://www.hotj.com/

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