Campbell Soup Company and The Sopranos' Lorraine Bracco Team Up to Kick Off American Heart Month 'In Style'

Campbell Soup Company and The Sopranos' Lorraine Bracco Team Up to Kick Off American Heart Month 'In Style'

Michael Vollbracht for Bill Blass Created Exclusive Campbell's Red Dress to Be Worn By Lorraine Bracco and Auctioned Off to Support American Heart Association

NEW YORK, Feb. 1 /PRNewswire/ -- Campbell Soup Company is helping to make a "heartwarming difference" in the fight against heart disease, the number one killer of women. The company has teamed up with Actress Lorraine Bracco and renowned Designer Michael Vollbracht for Bill Blass to make heart health "fashionable" and raise funds for the American Heart Association's Go Red For Women movement. Campbell enlisted Vollbracht to create an exclusive Campbell's red dress in the spirit of the red dress symbol for women and heart disease. It will be debuted by Ms. Bracco on February 1st and then auctioned off on eBay with all proceeds going to Go Red For Women.

"As someone who has a personal family history of heart disease, I am proud to wear the Campbell's red dress as part of a greater movement to raise awareness and funds for this important cause," said Ms. Bracco. "As a busy, working woman, I know it can be challenging to put our health first, but I hope my role in this effort will elevate the importance of reducing risk factors for heart disease and motivate people to take action to protect their health including improving their diet and exercising more."

Campbell's and Vollbracht have made it possible for everyone to help make a difference. The designer also illustrated a limited edition Campbell's(R) Art of the Heart T-shirt that features a colorful, artistic design of a heart and a Campbell's(R) Healthy Request(R) soup label. For information on how to order the T-shirt and a link to the Campbell's red dress auction, visit http://goredwithcampbells.com/ . Half of all T-shirt proceeds will go to Go Red For Women.

"As a fashion designer and illustrator whose work involves helping women look and feel good, I am proud to use my talents for Campbell to call attention to an important cause," said Vollbracht. "I hope the dress and the T-Shirt inspire people to help support the important efforts of the American Heart Association to reduce the prevalence of heart disease."

Campbell's Commitment to Heart Health

Campbell's "stylish" fundraising efforts are just part of the company's bigger commitment to promoting heart health. Campbell's 17 Healthy Request(R) soups are just some of the company's heart-healthy options on shelf today that meet the FDA guidelines for healthy foods and display the American Heart Association's heart-check mark on shelf. This year Campbell also introduced a newly reformulated V8(R) 100% vegetable juice that displays the heart-check mark.

"As part of our ongoing commitment to wellness, we continue to create and offer a variety of reduced sodium products that allow people to enjoy their favorite foods while still making health a priority," said Lisa Walker, Business Director for Campbell's Wellness team. "We are proud to support the Go Red For Women movement and to help educate women about how they can prevent heart disease."

As a Proud National Supporter of the American Heart Association's Go Red for Women movement, the company has pledged a multi-year commitment to raise at least $1.5 million for the cause. To help reach this goal, Campbell will make a donation to the movement in February along with proceeds of the dress auction and half of the proceeds from the limited edition Campbell's(R) Art of the Heart T-shirt sales.

About the Dress and T-Shirt

Making heart health "fashionable" ties back to Campbell's history of creative couture. In 1967, the brand introduced a pop-art inspired paper dress premium, which featured iconic red and white soup labels and can often be found today at prestigious auction houses as a collector's item. Women in red dresses were also a recurring motif in Campbell's advertising dating back to the 1920's. Vollbracht says his inspiration for the designs came from the iconic Campbell's soup can and Healthy Request offerings.

About the Designer

A renowned fashion designer who's recently stirred rave reviews globally for Bill Blass, Vollbracht's past design sketches have often included classic American logos. He's been called a true Renaissance man: fashion designer, artist, author and illustrator. His illustrations are internationally known and his artwork is included in many private collections, among them, former President Gerald Ford, Diane von Furstenberg and Elizabeth Taylor.

About Campbell's Center for Nutrition & Wellness (CCNW)

Campbell's Center for Nutrition & Wellness (CCNW) is a global, cross- functional center comprised of experts from nutrition research, dietetics, food science and technology, agricultural science, culinary science, consumer insights, marketing, and communications. Advised by world-class science and medical advisors renowned in their fields of study, CCNW serves as a nutrition communications resource for outreach to consumers, customers, the health professional community and the media. The mission of the center is to provide reliable, credible, science-based information about nutrition and wellness and the role of Campbell brands in healthful lifestyles. Campbell's Center for Nutrition & Wellness: taste and live the best of life(TM).

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high quality simple meals, soup, baked snacks, vegetable-based beverages, and premium chocolate products, with annual revenues in excess of $7.3 billion. Founded in 1869, the company has a portfolio of more than 20 market-leading brands, including Campbell's, Pepperidge Farm, Arnott's, V8, and Godiva. For more information about Campbell Soup Company, our brands or current reduced sodium options, visit http://www.campbellsoup.com/ .

About Go Red For Women

Go Red For Women captures the energy, passion, and intelligence of women to work collectively to wipe out heart disease -- the No. 1 killer of women. Today, we want millions of women across America to take heart disease personally. Since 2004, The American Heart Association has fostered Go Red to grow from a grassroots campaign into a vibrant national movement. Using the simple platform "Love Your Heart," Go Red For Women engages these women -- and the men who love them -- to embrace the cause. Healthcare providers, celebrities, and politicians also elevate the cause and spread the word about women and heart diseases. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit http://goredforwomen.org/ .

First Call Analyst:
FCMN Contact:

Source: Campbell Soup Company

CONTACT: Juli Mandel Sloves of Campbell Soup Company, +1-856-342-3717,
juli_mandel_sloves@campbellsoup.com , or Michelle Zmuda of Weber Shandwick,
+1-312-988-2057, mzmuda@webershandwick.com

Web site: http://www.campbellsoup.com/
http://goredwithcampbells.com/
http://goredforwomen.org/

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