The Village at the Lift Returns to Park City

The Village at the Lift Returns to Park City

Main Street's Town Lift Converted for a Fourth Year January 18 - January 24

LOS ANGELES, Jan. 10 /PRNewswire/ -- The Village at the Lift will once again be rolling out the red carpet in Park City, Utah and converting Main Street's landmark Town Lift center into a VIP hub for both activity and leisure with a concierge service, a specialized boutique, a restaurant, a cafe, spa, welcome lounge, media center and event space.

Located at the foot of Main Street in Park City, this two-story, 30,000 square foot retail center will be a prime asset to the film festival community. Equipped with state-of-the-art audio and visual capabilities, boasting an occupant capacity of over 750 for events and private parking facilities, The Village at the Lift will also satisfy two important film festival needs: full service special event venue and press conference/junket facility.

The Village at the Lift will be a showcase for a number of brands and their original concepts. Among them:

Saturn: Saturn will be providing VIP transportation services for the Festival's high-profile guests. This year's VIP's will be ushered to their destinations in a fleet of efficient Saturn vehicles including the all-new 8 passenger Saturn OUTLOOK crossover and VUE Green Line Hybrid SUV.

Saturn will also provide a stylish on-site oasis at the Village at the Lift. Appropriately named "Saturn Outlook," this innovative sanctuary was co-designed by DWELL Magazine to hold exclusive VIP events along with several community-focused activities including:

* Celebrity readings to local children to promote literacy and Saturn's
partnership with the NEA's "Read Across America"
* The premiere of "Ride of Your Life," a documentary featuring Olympic
medalist and organ recipient Chris Klug to help raise awareness of
Saturn National Donor Day and the ongoing need for organ and tissue
donation.

Experience efficient, innovative vehicles and join Saturn in demonstrating a commitment to the community.

Philips Simplicity Lounge: Philips -- one of the world's largest electronics companies -- is gifting "simplicity" in its 2007 Philips Simplicity Lounge. Philips is inviting celebrities and VIPs to relax and experience their latest innovations, including energy-saving LED lighting applications, the new amBX interactive gaming system and the Philips Sonicare Smooch or a Smile Photo Booth. Simplicity will be in action with the Philips Simplicity Concierge, who is on site to eliminate Festival complexities for VIPs, as well as the "Celebrities Save Matt" HeartStart campaign, which is raising funds for the American Heart Association.

Heineken: Heineken USA reinforces its commitment to independent film by returning as the official beer of the Village at the Lift for a third year in a row. In addition to overall sponsorship, Heineken will once again transform the Flying Sumo Restaurant into the Heineken Green Room, creating the most exclusive celebrity destination during the festival. Heineken will celebrate independent film by hosting various dinners and events for directors, producers, celebrities and influencers, including cast dinners, cocktail parties, and a unique night of celebrity karaoke, while enabling exclusive guests the chance to relax in a private atmosphere.

T-Mobile Cafe: Festival goers will still be able to connect effortlessly to those who matter most at the T-Mobile Cafe, where T-Mobile's innovative wireless products including the T-Mobile Sidekick 3(R) or T-Mobile Dash(TM) and exclusive services like myFaves will help them stay in touch with friends and family while in Park City. T-Mobile Cafe guests will also have access to laptops equipped with T-Mobile HotSpot WiFi service to check e-mail, read up on the festival's most talked-about new independent films and the latest news while enjoying the café's delicious breakfast and lunch menus from 8 am until 4 pm. Village at the Lift guests can also hang out late night with snacks and beverages served at the T-Mobile Cafe, which will re-open at 11pm - 3am.

aerie Spa at Village at the Lift: aerie by American Eagle, the company's new intimates and dormwear brand, will host the aerie Spa at The Village at the Lift offering manicures, pedicures, and massages beginning January 18. Special guests of the aerie Spa will have access to a gifting boutique featuring aerie lounge pants, camies, robes, undies, nighties, tees and hoodies.

Celebrity stylist Joe Zee to co-host the aerie Spa on Saturday, January 20 and help guests make the most of their new aerie gifts.

AE White Out Party: On Saturday night, January 20, American Eagle Outfitters will host the AE White Out party at Saturn OUTLOOK from 11 p.m. to 2 a.m. atop Village at the Lift. Guests will rock out to special performances by 30 Seconds to Mars and DJ Samantha Ronson, as well as cocktails, late-night snacks, and other special treats from American Eagle Outfitters.

Fred Segal: This year the Village at the Lift will once again be home to Fred Segal. Inside, VIP festival goers will enjoy the latest fashions from fashion and accessory brands including: Theory, Habitual, Linea Pelle, EmilioCavallini, Portolano, Rocawear, Ever, Zissou & Spike, Mr. Men & Little Miss, Earth Shoes, 2(x)ist and Le Mystere, as well as beauty brands such as: Kerastase, L'Oreal Professionnel, Alora Ambiance, DermaNew and Smashbox Cosmetics. This year, Fred Segal has also partnered with The Humane Society who will present information about their cause.

The Village at the Lift is a joint venture between best events, Fred Segal Beauty and BNC (Bragman Nyman Cafarelli) Entertainment Marketing & PR. Our goal at the Film Festival is to provide clients, partners and VIP friends a place to gather and share resources, while supporting independent films and fostering creativity within the Hollywood community.

Source: The Village at the Lift

CONTACT: Amy Zvi, or Brooke Primero, or Shannon Keller, or Tom
McAlister, all of BNC, +1-310-854-4800, VALmedia@bncpr.com, for The Village at
the Lift

NOTE TO EDITORS: For media credentials, please see contacts below

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