Sheryl Crow Launches New Revlon Colorist(TM)

Sheryl Crow Launches New Revlon Colorist(TM)

A New Line of Premium Haircolor Products With a Revolutionary Weekly Anti-fade Colorglaze

NEW YORK, Jan. 31 /PRNewswire/ -- Sheryl Crow, one of the music industry's biggest stars, and the newest member of the Revlon family, will celebrate the nationwide launch of Revlon Colorist today.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070131/LAW063)

Revlon Colorist is the first-to-market haircolor system that uniquely delivers one of the most sought-after features in home haircolor: fade resistant color. Revlon Colorist provides a great base of rich, radiant all over color that stays refreshed and shining for up to six weeks with an easy 2-minute application of Colorglaze once a week in place of regular conditioner. Each kit comes with salon-quality, permanent haircolor plus a shade-matched Colorglaze. The line is available in 26 vibrant shades.

The product will be supported by a multi-media campaign that will include television, print, in-store and internet placements featuring Crow's original version of the Buddy Holly hit "Not Fade Away." The campaign was shot by famed photographer Ellen Von Unworth in Nashville and New York.

"We are thrilled to launch this revolutionary product with Sheryl Crow as our spokesperson," says Debra Dowd, Vice President of marketing for Revlon's hair business. "The 'Not Fade Away' message stays true to our product as well as to Sheryl's determination and commitment to women's issues."

In addition to her role as spokesperson for Revlon Colorist, Crow will serve on the advisory board of The Revlon/UCLA Women's Cancer Research Program's national clinical network of oncologists. The network provides patients throughout the country with access to cutting edge clinical trials without having to travel away from homes and families to comprehensive cancer centers for treatment. As an advisory board member she will help identify network sites in underserved communities around the nation. Crow will also act as an ambassador for the Revlon supported National Breast Cancer Coalition (NBCC), the largest grass-roots organization for breast cancer policy and advocacy, to help pass legislation for uninsured and underinsured women across the country. She will be guest of honor and participate in the Revlon Run/Walk in both New York and Los Angeles in which tens of thousands of breast cancer survivors and others touched by the disease participate raising money to support education and research programs.

"We are very excited to have someone of Sheryl's great beauty, both inner and outward, as the new spokesperson for our company," says Revlon CEO David Kennedy. "Sheryl will not only be a terrific partner in our business but she will be invaluable to us in supporting our various initiatives in women's cancer research and treatment. I think together we can truly make a difference."

"I'm happy to be part of the Revlon family and to be associated with a company that -- through their various initiatives -- has and continues to support breast cancer research and women's issues." - Sheryl Crow.

Revlon Colorist will be available at drug and mass retailers nationwide.

About Sheryl Crow

Since exploding onto the global stage in 1993 with the multi-platinum Tuesday Night Music Club album, Sheryl Crow has forged a legendary career, becoming the finest female singer/songwriter of her generation. Crow followed the success of her first album with six critically acclaimed albums and best-selling tours. Over the course of her career, Sheryl has collaborated with everyone from the Rolling Stones to Kid Rock to Willie Nelson. She has won countless awards (including 9 Grammy Awards) and sold over 30 million albums worldwide. In early 2006, Sheryl was diagnosed with Stage I breast cancer. The event changed her life, and her recovery has reinforced her zest for a full, joyful life. Sheryl continues writing new music and through her strength and perseverance, she continues to be an inspiration to cancer survivors everywhere.

About Revlon

Revlon(R) is a worldwide cosmetics, skin care, fragrance and personal care products company. The company's vision is to become the world's most dynamic leader in global beauty and skin care. A web site featuring current product and promotional information can be reached at http://www.revlon.com/. Revlon brands include Revlon(R), Almay(R), Ultima II(R), Mitchum(R), Charlie(R) and Flex(R), which are sold worldwide.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070131/LAW063
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN 11
PRN Photo Desk, photodesk@prnewswire.com
Source: Revlon

CONTACT: Kerith Rees of Revlon, +1-212-527-5369, Kerith.Rees@revlon.com;
or Hilla Narov, +1-212-367-8078, hnarov@fullpic.com, or Leyna Ettelman,
+1-212-995-2458, Leyna@fullpic.com, both of Full Picture, for Revlon

Web site: http://www.revlon.com/

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