Nickelodeon and GSI Commerce Announce Extension to E-Commerce Partnership

Nickelodeon and GSI Commerce Announce Extension to E-Commerce Partnership

KING OF PRUSSIA, Pa., Jan. 30 /PRNewswire-FirstCall/ -- GSI Commerce Inc. (NASDAQ:GSIC), a leading provider of e-commerce solutions, and Nickelodeon, the number-one entertainment brand for kids, announced a multiyear extension to their e-commerce partnership, which includes Web and order processing technologies, fulfillment, customer care operations, selected paid search and affiliate marketing services.

"With Nickelodeon in almost 92 million homes in the U.S. and our Nick Shop Web site generating 1.3 million visits each month, it's critical that our e-commerce partner has unparalleled capabilities to meet the evolving needs of our audience. We're extending our relationship with GSI because they are uniquely qualified to meet that challenge," said Lisa Silverman Meyers, vice president of e-commerce, planning and marketing services for Nickelodeon and Viacom Consumer Products. "We will continue to leverage the capabilities of GSI's integrated platform to grow our business across multiple channels," added Silverman Meyers.

The e-commerce partnership includes planning and merchandising the product assortment for the highly successful Nickelodeon catalog program, managing direct response campaigns and executing performance-based marketing programs. Nickelodeon's top e-commerce properties include SpongeBob SquarePants, Dora the Explorer, The Backyardigan's and Avatar: The Last Airbender.

"GSI is proud to implement programs that meet Nickelodeon's very specific e-commerce requirements and we are excited to be part of their continued growth," said Steve Davis, senior vice president of partner services for GSI Commerce. "We look forward to extending our successful partnership and finding new ways to further advance Nickelodeon's goals."

About Nickelodeon

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one-rated basic cable network for nearly 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom, Inc. (NYSE:VIA)(NYSE:VIA)(NYSE:B).

About GSI Commerce

GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. We provide e-commerce solutions for approximately 60 partners.

Forward-Looking Statements

All statements made in this release, other than statements of historical fact, are forward-looking statements. The words "anticipate," "believe," "estimate," "expect," "intend," "may," "plan," "will," "would," "should," "guidance," "potential," "continue," "project," "forecast," "confident," "prospects," "schedule" and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce's business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its partners operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with strategic partners, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, the ability of GSI Commerce to successfully integrate its acquisitions of other businesses, if any, the performance of acquired businesses and the impact of SFAS 123r. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contact:
Greg Ryan
Director, Corp. Communications
tel: 610-491-7294
e-mail: ryang@gsicommerce.com

First Call Analyst:

Source: GSI Commerce, Inc.

CONTACT: Greg Ryan, Director, Corp. Communications, GSI Commerce, Inc.,
+1-610-491-7294, ryang@gsicommerce.com

Web site: http://www.gsicommerce.com/

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