Nick Jr. Family Magazine Helps Parents Start 2007 on a Healthy Note With the February/March 'Food! Fun! Fitness!' Issue

Nick Jr. Family Magazine Helps Parents Start 2007 on a Healthy Note With the February/March 'Food! Fun! Fitness!' Issue

On Stands Now, Issue Features More Than 125 Healthy Recipes and Get-Fit Tips to Encourage Families to Make Healthy Changes, an Organic Food Makeover Challenge and More!

NEW YORK, Jan. 30 /PRNewswire/ -- Nickelodeon, the number-one kids entertainment brand, continues its commitment to health and wellness messaging to kids, parents and families, with the February/March "Food! Fun! Fitness!" themed issue of Nick Jr. Family Magazine. On sale now, this issue provides over 125 tips and recipes to make fitness easy and fun for the entire family, a report card on developments being made across the country in terms of keeping kids healthy, an organic makeover with a family and more.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070130/NYTU142 )

"For the past four years, Nickelodeon as a brand has been focused on health and wellness messaging for kids and families through its 'Let's Just Play' campaign, and other initiatives both on and off the air. Part of that effort includes our annual 'Food! Fun! Fitness!' issue of Nick Jr. Family Magazine," said Freddi Greenberg, Editor in Chief of Nick Jr. Family Magazine. "The February/March issue encourages parents to engage with their kids in active, healthy and playful lifestyles, and provides them with easy, healthy ideas to incorporate into their busy lifestyles."

Highlights in February/March issue include:

* "Game On!" (pg. 37) which discusses developments being made across the
country to help keep kids healthy, from kids' fitness programs in gyms
all over the U.S., to whole grains being included in school lunch menus.

* The "Going Organic: A Family-Friendly Guide" feature (pg. 43) follows a
family of five who takes the organic makeover challenge. Families can
refer to the week-by-week guide to gradually implement organic food
groups. The feature lists which brands were hits, as well as the types
of foods that were more of a difficult adjustment. In addition to
reading about how the family handled this change, the feature also
touches on the issue of the cost of going organic.

* "Top 10 Family Fit Tips" (pg. 55), includes fitness room makeovers,
dinner shortcuts, a family-friendly guide to eating organic, and
provides secrets from fitness experts for raising active families. Some
of the best kept secrets include: using physical activities as a treat,
rather than a chore; finding your child an athletic hero; using state-
of-the-art games and gadgets; and agreeing as a family to "skip the
shortcuts" and adapt healthy habits such as taking the stairs, rather
than the elevator. A quick quiz is also included to determine the
attitude you have towards getting your family fit.

* For families looking to improve their cooking skills, Mark Bittman, TV
host and author of How to Cook Everything, provides instructions on how
to turn basic dishes such as pasta, scrambled eggs, baked potatoes and
roast chicken into family favorites (pg. 49).

Other features in the food and fitness themed issue of Nick Jr. Family Magazine include: a feature about transforming your basement into a bright family fitness room that everyone can enjoy year round (pg. 59); "Winning Dinners" which includes delicious recipes from the winners of the 7th Annual Cooking With Kids Contests and features creative dishes such as Persian Koobideh burgers, and sweet and sour pork kebabs.

About Nick Jr. Family Magazine

Nick Jr. Family Magazine, now in its seventh year, is the fastest growing magazine in the Parenting category. Published nine times a year, it is distributed to preschools across the country and is also available at bookstores and newsstands and via subscription. Nick Jr. Family Magazine builds on the strength of the Nick Jr. brand to provide today's busy parents of kids ages 0-11 with the latest information on child development, news and family products, as well as the simplest creative activities and ideas for spending time as a family. Nick Jr. Family Magazine has won numerous awards from the Association of Educational Publishers, including Periodical of the Year and the Golden Lamp Award. The magazine has been featured on ADWEEK's Top Ten Hot List in 2002, 2004, 2005 and 2006. Nick Jr. Family Magazine has a circulation of 1.15 million and a total audience of 5.0 million.

About Nickelodeon

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 92 million households and has been the number-one rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA and)(NYSE:VIA.B).

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070130/NYTU142
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN12
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326; or Thamar Romero,
+1-212-846-7491

Web site: http://www.nick.com/

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