MultiVu Video Feed: Get a Sneak Preview of Commercials Scheduled to Air During Super Bowl XLI!

MultiVu Video Feed: Get a Sneak Preview of Commercials Scheduled to Air During Super Bowl XLI!

KING PHARMACEUTICALS, INC.:

King Pharmaceuticals is launching a three-year sponsorship of the American Heart Association (AHA) high blood pressure Web site via a nationally broadcast commercial airing during Super Bowl XLI. A 60-second unbranded spot will air during the second quarter and a 30-second version will air during the post-game show. With the suspense and drama of a Hollywood action movie, "Heart Attack" features a "Heart Man" going about his business when he's ambushed by high blood pressure and his accomplices: high cholesterol, overweight and diabetes. When the villainous risk factors are done with Heart Man, he's left with a clear understanding of the threat they pose. Viewers are then called to action to find out what their risk of a heart attack or stroke is by going to: http://www.beatyourrisk.com/ (a web site to be launched Feb. 4th).

FRITO-LAY:

Five finalists have been selected from more than 1,000 entries to the Doritos "Crash the Super Bowl" challenge. This first-of-its kind opportunity invited fans nationwide to create and shoot their own 30-second Doritos commercial for a chance to have it aired as shot in its entirety during the first quarter of Super Bowl XLI. The five ads can be viewed now at http://www.crashthesuperbowl.com/.

SNAPPLE:

Snapple will showcase the metabolism-boosting powers of its Green Tea in a 30-second spot airing during Super Bowl XLI. The ad is Snapple's first to air during the Super Bowl and celebrates its new super premium line of Red, White, Green and Black teas. The commercial follows a tea-loving pilgrim on his quest for metabolic enlightenment, and highlights EGCG, the natural antioxidant in Snapple Green Tea which has been proven to help boost metabolism. It will air during the fourth quarter of the game. For more information visit http://www.snapple.com/.

GARMIN:

Garmin International Inc., a consumer electronics manufacturer specializing in GPS navigation, will be airing its first-ever Super Bowl commercial during the second quarter. The theme of the commercial is "Grab your Garmin, Take on the World," and the spot begins with an "Average Joe" finding himself lost and unfolding a road map for help. The map continues to unfurl and expand -- quickly taking over the car -- eventually turning into the dreaded "Maposaurus." Thankfully, another motorist -- armed with his Garmin nuvi(R) -- morphs into a superhero who battles and defeats the dreaded map monster. An earnest yet over-the-top heavy metal band adds narration to the epic battle. For more information, please visit: http://www.garmin.com/

SATELLITE FEED:
Tuesday, January 30th, 2007
2:00 PM - 2:30 PM ET
IA 6
C-Band
Transponder 19
Downlink Freq: 4080 Vertical

NEWS: PREVIEW KING PHARMACEUTICALS, FRITO LAY SNAPPLE AND GARMIN SUPER BOWL COMMERCIALS!

FORMAT: News Package With Extra Soundbites and B-roll.

SOUNDBITES:
* Laura Petrecca, USA Today
* Frito-Lay Executives

B-ROLL INCLUDES: ** footage from King Pharmaceuticals ad, the first time the AHA has been included in a Super Bowl commercial ** clips from the ads of five Frito-Lay finalists***Snapple Green Tea ad*** Grab your Garmin ad***

VIDEO PROVIDED BY: King Pharmaceuticals, Inc., Frito-Lay North America, Garmin International Inc., and Cadbury Schweppes Americas Beverages

FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations,

800-653-5313 EXT. 3

Source King Pharmaceuticals, Inc.; Frito-Lay North America; Garmin

International Inc.; Cadbury Schweppes Americas Beverages

PRNewswire -- Jan. 30

Video: http://www.prnewswire.com/broadcast/25958/press.shtml
Source: King Pharmaceuticals, Inc.; Frito-Lay North America; Garmin
International Inc.; Cadbury Schweppes Americas Beverages

Web site: http://www.multivu.com/
http://www.beatyourrisk.com/
http://www.crashthesuperbowl.com/
http://www.snapple.com/
http://www.garmin.com/

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