mark. Forms Partnership with Reality TV Star Lauren Conrad

mark. Forms Partnership with Reality TV Star Lauren Conrad

The First-Ever Spokesperson for the Brand

NEW YORK, Jan. 31 /PRNewswire/ -- mark, the boutique beauty and fashion brand from Avon announced today it has partnered with Lauren Conrad, star of the MTV show The Hills.

In her new role, Lauren Conrad (better known as LC) will partner with mark, and collaborate in both beauty and fashion initiatives. Lauren will be featured in the brand's magalog (a combination magazine and catalog reaching over six million customers every month), and in the online community. Future plans include the development of exclusive co-branded items that will be available through mark Representatives, in the magalog and online at www.meetmark.com.

"We are thrilled to be partnering with Lauren -- a young woman who is making her mark in the world," said Claudia Poccia, Global President of mark. "As an aspiring fashion designer and talented young woman, Lauren is a perfect fit for our mark brand. We have a shared love of makeup, fashion and the expression of personal style, and so we are excited about the future together."

"I've been a mark fan since it launched and I look forward to collaborating with mark on future products as I realize my own dream of becoming a fashion designer," said Lauren. "My parents taught me that I can do anything I want to and to never give up -- to me that is what mark is all about, helping young women realize their dreams."

About Lauren Conrad

Lauren Conrad was an average senior in 2004 when she was approached by MTV to appear in a reality show titled "Laguna Beach." Little did she know the show would become a hit and Lauren the "it" girl on MTV. In the fall of 2005 MTV announced THE HILLS, a spin-off show that would continue to track Lauren as she moved to Los Angeles to pursue a career in fashion. Now in its second season THE HILLS follows Lauren as she attends classes at the Fashion Institute of Design and Merchandising and as she climbs the ranks at the fashion magazine Teen Vogue.

About mark

Launched in 2003, mark is the beauty and fashion boutique brand of Avon Products, Inc., targeting young women. mark's innovative and unexpected beauty and fashion finds are sold through its own dedicated magalog (part magazine, part catalog), mark Representatives and online at meetmark.com. Learn more about mark, and its products at www.meetmark.com.

Source: mark Public Relations

CONTACT: Andra Mielnicki, of mark Public Relations +1-212-282 8191; or
Nicole Perez, of Rogers & Cowan for mark Public Relations, +1-310-854 8150

Web site: http://www.meetmark.com/
http://www.avon.com/

Company News On-Call: http://www.prnewswire.com/comp/079575.html

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