3-Day Marathon Marks Premiere of Critically-Acclaimed Series THE WIRE on BET January 10-12 at 9 PM ET/PT

3-Day Marathon Marks Premiere of Critically-Acclaimed Series THE WIRE on BET January 10-12 at 9 PM ET/PT

BURBANK, Calif., Dec. 29 /PRNewswire/ -- The following is being issued by BET Networks:

(Photo: http://www.newscom.com/cgi-bin/prnh/20061229/DCF018 )

WHAT: After an extremely successful run on HBO, critically-
acclaimed show THE WIRE comes to BET! Kicking-off the
highly anticipated season one series premiere, the 3-day
marathon will feature episodes 1, 2 and 3 of the award-
winning show. Starring Idris Elba (as Stringer Bell),
Michael Williams and Lance Riddick, THE WIRE is centered on

Baltimore's inner-city drug scene. With gritty reality,
each 90-minute episode depicts the lives of every part of
the drug "food chain" -- from junkies to dealers and cops
to politicians.

MARATHON
SCHEDULE: Wednesday thru Friday, January 10 - 12 from
9 - 10:30 p.m. ET/PT

REGULAR SHOW
SCHEDULE: Thursdays from 9-10:30 p.m. ET/PT
* Beginning January 18th *

Encore - Saturdays @ 9 p.m. ET/PT

ON THE WEB: http://www.bet.com/pr

ABOUT BET: BET Networks, a subsidiary of Viacom, Inc.
(NYSE:VIA)(NYSE:and)(NYSE:VIA.B), is the nation's leading provider of
quality entertainment, music, news and public affairs
television programming for the African-American audience.
The primary BET channel reaches more than 83 million
households according to Nielsen media research, and can be
seen in the United States, Canada and the Caribbean. BET
is the dominant African-American consumer brand with a
diverse group of business extensions: BET.com, the
Number 1 Internet portal for African Americans; BET Digital

Networks -- BET J, BET Gospel and BET Hip Hop, attractive
alternatives for cutting-edge entertainment tastes; BET
Event Productions, a full-scale event management and
production company; BET Home Entertainment, a collection
of BET-branded offerings for the home environment including

DVDs and video-on-demand; and BET Mobile, a service venture

into the lucrative world of ring tones, games and video
content for wireless devices.

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061229/DCF018
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: BET Networks

CONTACT: Tosha Whitten-Griggs, +1-818-972-3312,
Tosha.whitten-griggs@bet.net, Zabrina Horton, +1-818-972-3337,
Zabrina.horton@bet.net, both of BET; or Mariah O'Hara of BWR, +1-310-248-6177,
mohara@bwr-la.com, for BET Networks

Web site: http://www.bet.com/

-------
Profile: intent