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International Entertainment News

Thursday, November 16, 2006

Visible Results Poised to Launch Into Entertainment Industry

Visible Results Poised to Launch Into Entertainment Industry

Global CRM Solutions Provider Prepares to Expand Its US Client Base

OVERLAND PARK, Kan., Nov. 16 /PRNewswire/ -- Visible Results USA, Inc today announced intentions to provide key players in the entertainment industry with their unique Graphicard(TM) loyalty card technology and CRM system.

Following the recent launch of the Virgin Megastores V.I.P. program and several program successes internationally within the music, book, video and theater industries, Visible Results stands ready to expand their US client base within the entertainment industry. Already several key names in varying entertainment sectors have agreed in principle to launch programs in 2007 utilizing the Graphicard(TM) technology.

With the patented system, customers swipe their card through a free-standing unit when completing a sales transaction. The card face automatically updates with real-time point totals and other personalized data designed to pique customer's interest and foster repeated use. Additionally, Visible Results supports the Graphicard(TM) technology with sophisticated customer relationship management (CRM) infrastructure that has the ability to collect an extensive array of customer data, allowing marketers to effectively mine transaction data, profile their customers to determine the products that resonate with particular profiles, and identify their most profitable customers.

About Visible Results

Headquartered in Auckland, New Zealand, Visible Results has emerged as one of the world's leading customer-relationship firms, serving a growing client base across convenience, fast-food, fuels, restaurants and the general retail industry. The company currently operates programs in fifteen countries globally, including the USA, Canada, Mexico, Australia, New Zealand, Singapore, Europe and parts of South America. For more information on Visible Results visit http://www.visibleresults.com/ .

First Call Analyst:
FCMN Contact:

Source: Visible Results USA, Inc

CONTACT: George Stevens, General Manager, of Visible Results USA,
+1-913-383-3400, or gstevens@visibleresults.com

Web site: http://www.visibleresults.com/

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