Rudolph The Red-Nosed Reindeer(R) Shines Light on Hostess(R)

Rudolph The Red-Nosed Reindeer(R) Shines Light on Hostess(R)

Hostess Debuts Limited-Edition Packaging and Promotion for Holiday Classic's DVD

KANSAS CITY, Mo., Nov. 29 /PRNewswire/ -- This holiday season, Hostess snack cakes will be shining bright as characters from the 1964 animated classic Rudolph The Red-Nosed Reindeer -- the story of a young red-nosed reindeer who gives Santa a bright idea for delivering presents to children on a foggy Christmas eve -- appear on packages of America's most iconic snack cakes.

Through December 16, 2006, packages of Hostess Twinkies(R), Cup Cakes and HoHoHos(R) will offer a $3 mail in rebate with purchase of the Rudolph The Red-Nosed Reindeer DVD and 2 multipacks of specially marked Hostess products. The specially marked multipacks will be available nationwide and will be supported by in-store displays. For additional information or to obtain a rebate request form visit www.hostesscakes.com.

"As the brand known for America's classic snacks, Rudolph The Red-Nosed Reindeer provides a great opportunity to bring together two classics and reinforce Hostess' connection with families who relate warmly to this timeless holiday film," said Kevin Kaul marketing director at Hostess. "We are pleased to partner with Classic Media as we work to connect the iconic Hostess brand with both classic and contemporary partners that resonate with today's consumer."

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and Drake's(R).

About Classic Media

Classic Media owns and manages some of the world's most recognizable family properties across all media including feature film, television, home video and consumer products. The company's extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost, Rudolph The Red-Nosed Reindeer, The Lone Ranger, Lassie, Underdog and Rocky & Bullwinkle.

Source: Interstate Bakeries Corporation

CONTACT: Hannah Arnold or Casey DePalma, +1-212-575-4545, both of Linden
Alschuler & Kaplan, Inc. Public Relations

Web site: http://www.hostesscakes.com/

-------
Profile: intent