Pepe & Elmer Media To Produce 'Zona 22' Television Show

Pepe & Elmer Media To Produce 'Zona 22' Television Show

- Company Lands Deal With Telemundo Los Angeles Affiliate, KWHY Channel 22 -

LOS ANGELES, Nov. 27 /PRNewswire/ -- Pepe & Elmer Media, Inc. announced today the launching of a new television show for Telemundo Los Angeles station KWHY, Channel 22. "Zona 22" will be a Spanish language daily one hour show featuring artist interviews, music videos and on location entertainment segments from around the southland. Although the show will focus on the regional Mexican music scene, "Zona 22" will also cover top artists and celebrities in Spanish language pop music. The series will be hosted by Erika Garza, from top rated Los Angeles Spanish radio station La Raza, 97.9FM, and Kaiman, formerly of the bilingual "Mex 2 The Max" show on LATV.

"Zona 22" launches with the tagline "Tu ciudad, tus artistas, tus videos(TM)" (Your city, your artists, your videos) and takes a homegrown approach by focusing on Southern California events and locations which will be featured on "Zona 22" weekly. "We plan to be at places and events that Latinos identify with, and showcase the artists and music they listen to", says Juan-Carlos Duran, president of Pepe & Elmer Media, and executive producer of the show. "Zona 22" plans on shooting from locations that are culturally relevant to Hispanics such as Huntington Park, Plaza Mexico, Broadway Street in downtown Los Angeles, Santa Ana and other areas of Hispanic influence. Along the way, "Zona 22" also plans to help viewers discover new places.

"Zona 22" is one of a series of television projects Pepe & Elmer Media is producing or developing for KWHY. Executive, producer Luis Barreto is consulting and overseeing the development of other shows for the burgeoning Latino market. Barreto's producing credits include "Renovate My Family" (consulting producer, Fox); "Extreme Home Makeover -- Home Edition" (co-executive producer, ABC); "The Mole Celebrity Edition 1 & 2" (co-executive producer; ABC); "America's Top Model" (director).

"Zona 22" is produced by Juan-Carlos Duran, Alejandro Blanco and Oskar F. Salas. It premieres on KWHY, November 30, 2006 at 2pm.

About Pepe & Elmer Media

Pepe & Elmer Media, Inc. is a fast growing, award winning marketing & entertainment company focused on the Hispanic demographic. Founded in 2003, the company's marketing division has been advising on issues of strategy, media objectives and market research. The entertainment division creates and produces live events, concerts and television shows. Clients include NBC- Universal, Telemundo, Fox Entertainment, Ford, Cypress Community College, Bancomer and others.

Source: Pepe & Elmer Media, Inc.

CONTACT: Oskar Salas of Pepe & Elmer Media, Inc., +1-323-960-5520,
osalas@pepeandelmer.com

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