National Amusements, Inc. Continues Epson, Symbol and Digital Dining Mobile POS Rollout to Seven Additional Theaters

National Amusements, Inc. Continues Epson, Symbol and Digital Dining Mobile POS Rollout to Seven Additional Theaters

Mobile POS Delivers Seat-Side Service, Increases Concession Sales, Enhances Customer Service

LONG BEACH, Calif., Nov. 6 /PRNewswire/ -- Today Epson, a leading supplier of value-added Point of Sale (POS) solutions, announced that seven additional National Amusements theaters are using Epson Mobilink(TM) wireless POS printers, along with Symbol(R) PPT8800 mobile computers and Digital Dining software, to increase food and beverage sales and enhance customers' overall theater experience.

The rollout, which was sold and supported by value-added reseller Hospitality Data System New England, began in November 2004 with three locations -- Long Island, NY, Los Angeles, CA and Springdale, OH, and has now expanded to Fairfax, VA, Preston/Louisville, KY, Stonybrook/Louisville, KY, Greene, OH and Milford, CT. National Amusements also plans to roll out the mobile POS solution to Maumee, OH and Franklin Park, OH theaters.

By delivering concessions directly to customers in their seats, National Amusements enhances its reputation for providing high-end services and amenities to its patrons. Using the mobile POS units, National Amusements employees are able to bring the highly profitable concession counter, which includes popular franchises like Sbarro, Ben & Jerry's and Starbucks, directly to the customer. The seat-side service provides speedy transactions, and customers don't have the inconvenience of leaving their seats to wait in long concession lines. "We are using the mobile POS solution to serve customers seat-side and to take inventory," said Vik Joshi, Director of Purchasing at National Amusements. "With the mobile solution, we offer patrons a more pleasurable and convenient theater experience, and we have definitely seen increased sales. We've also cut inventory time by 30%."

About National Amusements, Inc.

National Amusements has over 65 years of experience in the entertainment industry. Starting out as a chain of local drive-in move theaters, National Amusements has grown to own and operate more than 1,390 screens in the US, UK and Latin America. Operating under Showcase Cinemas, Multiplex Cinemas, and Cinema de Lux brands, National Amusements has established a reputation for providing an unparalleled movie-going experience to its patrons. National Amusements is a closely held corporation and is a founding partner in the online ticketing service, MovieTickets.com, and is the parent company of Viacom. The company has websites at showcasecinemas.com, island16.com, multiplexcinemas.com and thebridgecinemas.com.

About Epson

Epson offers an extensive array of POS printers and transaction terminals and digital marketing solutions for the retail, hospitality, supermarket and banking markets. Epson was ranked first in POS peripherals in the RIS News 2006 Hardware Leaderboard and the Vertical Systems Reseller 2006 Hardware Leaderboard. Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For more information, please visit www.pos.epson.com/mobile .

NOTE: Epson is a registered trademark of Seiko Epson Corporation. Mobilink is a trademark of Epson America, Inc. All other trademarks and/or registered trademarks are property of their respective owners.

FS/TEC SHOW

Epson Booth # 718

Source: Epson America, Inc.

CONTACT: Angela Diffly of The Stephenz Group, +1-404-221-8895, or
adiffly@stephenz.com, for Epson America, Inc.

Web site: http://www.pos.epson.com/mobile

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