GlowSkin(TM) Active Illumination Lights Up Adult Swim Campaign

GlowSkin(TM) Active Illumination Lights Up Adult Swim Campaign

MINNEAPOLIS, Nov. 30 /PRNewswire/ -- GlowSkin(TM) Active Illumination Technology manufacturer Safe Lites, LLC (Eden Prairie, MN) announced today that it has successfully added animated illumination to the advertising billboards for Cartoon Network's Adult Swim in 14 markets throughout the US. This is the largest such implementation in North America.

"In the two months since Safe Lites applied GlowSkin to the sides of light rail cars in Portland for PENTAX Imaging, we have rolled out nearly 60 billboards across the US through the cooperation of dozens of organizations. We are proud to be working with Adult Swim, and the many OOH (Out of Home) Advertising organizations that are going to make this campaign a success for the late-night network's programming," said John Golle, Safe Lites founder, Chairman, and CEO.

"Our goal with any Adult Swim ad campaign is to present something highly creative and completely unexpected," said Dennis Adamovich, senior vice president of marketing for Cartoon Network and Adult Swim. "This new GlowSkin technology captured our imaginations by providing a unique solution for infusing actual animation to a traditionally static billboard campaign. The result is an iconic, memorable presentation that should get people talking."

GlowSkin is Safe Lites' proprietary specification of industrial-grade electroluminescent (EL) lighting, which is a powered lighting system that glows, rather than shines, and is designed to stand up to harsh outdoor conditions while improving the visibility of vehicles, equipment, people, or nearly anything. The extremely thin and physically flexible nature of GlowSkin, the fact that it requires minimal energy to power it, the ability to create GlowSkin in nearly any color, size, and shape, and the safety elements designed into GlowSkin all make it an ideal technology for advertising and promotion applications.

Adult Swim ( http://www.adultswim.com/ ), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes. Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

Safe Lites, LLC partners with companies worldwide to give leaders in their industries the ability to enhance their offering with unequalled visibility in any lighting condition. The company's issued and pending patents provide significant differentiation and protection for Safe Lites' partners from their competitors. Customers represent Advertising & Promotion, Entertainment, Industrial, Outdoor & Recreation, Public Safety, and Transportation industries. For more information about Safe Lites, visit http://www.safelites.com/ or call 1-866-206-0566.

Safe Lites and GlowSkin are trademarks of Safe Lites, LLC.

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Source: Safe Lites, LLC

CONTACT: Tony J. Morse of Safe Lites, LLC, +1-952-944-9861, or
tmorse@safelites.com , or James Anderson of Cartoon Network-Adult Swim,
+1-404-885-4205, or james.anderson@turner.com

Web site: http://www.safelites.com/
http://www.adultswim.com/

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