Summit Environmental to Launch National Television Advertising Campaign for Its Popular FlameOut(R) Product

Summit Environmental to Launch National Television Advertising Campaign for Its Popular FlameOut(R) Product

LONGVIEW, Texas, Oct. 17 /PRNewswire-FirstCall/ -- Summit Environmental Corporation, Inc. (BULLETIN BOARD: SEVT) this week begins a national advertising program to promote its popular FlameOut(R), the non-toxic, environmentally safe fire extinguisher in an aerosol can. The two-week media flight will air on 10 popular cable networks, such as Oxygen, Lifetime, Discovery, Women's Entertainment and Superstation WGN, reaching more than 466 million viewers. The 60- and 120-second spots are running in various dayparts.

The advertising program will feature a direct response offer, so in addition to buying the product through a retail partner, consumers will be able to call an 800 number or go to a special Web site to purchase directly if they wish.

FlameOut(R) has been selling well at retail for more than a year at such major retailers as Target, Bed Bath & Beyond, Brooks/Eckerd and Big 5 Sporting Goods.

The success of FlameOut(R) has been chronicled in such leading publications as USA Today, The New York Times, Chicago Sun-Times, The Miami Herald and The Star-Ledger in New Jersey. FlameOut(R) has also appeared on television newscasts in Chicago, San Diego, Reno (Nev.), and Tyler (Tex.).

"This is a very important step for Summit to reach a much broader audience and increase our sales traffic for our flagship product," said Chairman and CEO Keith Parker. "We are pleased with the evolution of FlameOut(R) and believe the television ad program will increase the velocity of sales in all our retail channels."

FlameOut(R) is unlike ordinary fire extinguishing products because of its unique chemical properties that are proven effective to stop spot fires and, more importantly, prevent them from spreading or reigniting. The properties of FlameOut(R) completely suppresses a fire by removing oxygen, which smothers the fire, removes the heat to cool the fire and encapsulates the fire to inhibit re-ignition.

Summit has been working to develop the direct response campaign utilizing industry leaders in all fields of the process in effort to generate significant immediate sales. Summit teamed with Transactional Marketing Partners (TMP), a comprehensive business development firm for the direct response industry specializing in helping to bring products to market. TMP has been an integral part of the industry for almost 20 years and works with the direct response leaders including Guthy-Renker, Interglobal and Mercury Media. Thetford Web Development has created an e-commerce Web site to handle inquiries and Internet orders. 24-7 In Touch will handle call center services.

Summit Environmental Corporation, Inc., based in Longview, TX, markets and distributes biodegradable, non-toxic chemical products and fire suppression agents in which the patent and intellectual property rights are held by Summit.

The company is committed to creating products to aid in reducing environmental poisoning mainly in the areas of fire fighting soil and water remediation due to the use of toxic agents causing chemical pollution originating from previous lack of viable alternatives.

Web site: http://www.summitenvironmental.com/

EXCEPT FOR THE HISTORICAL INFORMATION CONTAINED HEREIN, THE MATTERS SET FORTH IN THIS PRESS RELEASE ARE FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE "SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. THESE FORWARD-LOOKING STATEMENTS ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT MAY CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY. THESE FORWARD-LOOKING STATEMENTS SPEAK ONLY AS OF THE DATE HEREIN. SUMMIT DISCLAIMS ANY INTENT OR OBLIGATION TO UPDATE THESE FORWARD-LOOKING STATEMENTS.

Contact:

Catherine Sarreal/Stan Steinreich
Steinreich Communications
(201) 498-1600

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/

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Source: Summit Environmental Corporation, Inc.

CONTACT: Catherine Sarreal or Stan Steinreich, both of Steinreich
Communications, +1-201-498-1600, for Summit Environmental Corporation

Web site: http://www.summitenvironmental.com/

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