Sheryl Crow to Launch Lifestyle Brand

Sheryl Crow to Launch Lifestyle Brand

Grammy Winner Sheryl Crow Enters Partnership With Leading Celebrity Brand Extension Firm

LOS ANGELES, Oct. 30 /PRNewswire/ -- Nine-time Grammy winner Sheryl Crow has engaged LA based Brand Sense Partners to help her identify and execute new business ventures that are complementary to her artistry, lifestyle and commitment to social responsibility.

"Sheryl has spent over twenty-five years building a phenomenally strong image and loyal fan base through unprecedented talent, intelligence and conviction. Our team is working to develop a lifestyle brand for her through disciplined strategic planning, coupled with world class execution," said Brand Sense President Robert Hollander. "We are honored Sheryl has selected Brand Sense to help her launch and manage this important business initiative."

"Brand Sense Partners is a leader in the field and I am thrilled about our collaboration," said Crow. "I am excited at the prospect of working with them to fulfill my vision of creating a line of high quality products that reflect my values."

Since the release of her multi-platinum Tuesday Night Music Club album in 1993, Sheryl Crow has become the most successful female singer/songwriter of her generation having sold over 25 million albums worldwide. In addition to her music, Sheryl is a devoted advocate for many humanitarian causes including building awareness for breast cancer, of which she is a survivor.

Crow and Brand Sense have begun discussions with potential manufacturing and distribution partners with plans to have products on shelf by Holiday 2008. Interested companies should contact Theresa Brown, Director of Business Development at Brand Sense Partners, at 310-867-7218.

About Brand Sense Partners, LLC

Brand Sense Partners, LLC accelerates the growth of new categories of business for their clients by leveraging their brand equity and other strategic assets. The firm's visionary team of diverse industry experts develop, analyze and then execute new business initiatives -- while reducing capital costs, risk, and time to market. The result: new highly profitable revenue and accelerated strategic business growth. Brand Sense's broad range of clients include consumer brands in the sports, entertainment, automotive, retail, fashion, cosmetics and technology industries. Brand Sense Partners is headquartered in Los Angeles. For more information on Brand Sense Partners, please visit http://www.bsp.com/ .

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Source: Brand Sense Partners, LLC

CONTACT: Theresa Brown, Director of Business Development, Brand Sense
Partners, +1-310-867-7218

Web site: http://www.bsp.com/

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