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Tuesday, October 31, 2006

NFL Players Take on Diapers and Day Care in 'Helmets Off: The Home Game' Airing Throughout November on FSN

NFL Players Take on Diapers and Day Care in 'Helmets Off: The Home Game' Airing Throughout November on FSN

Helmets Off: The Home Game is the Fifth of Six Monthly PLAYERS INC Television Specials Designed to Give Fans an Inside Look at the Daily Lives of NFL Players

WASHINGTON, Oct. 31 /PRNewswire/ -- PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, presents "Helmets Off: The Home Game," the fifth of six monthly television specials created and produced by PLAYERS INC and sponsored by EA Sports and Reebok. Featuring four of the NFL's biggest names, "Helmets Off: The Home Game" follows the players home and captures them in the role of husband and father.

You've seen them play hard on Sundays but watch as four NFL players tackle an even greater challenge -- their home life. Be there as Donovin Darius (Jacksonville), DeAngelo Hall (Atlanta), Keenan McCardell (San Diego), and Richard Seymour (New England) go through their daily routines, some of which include changing diapers, cooking breakfast, and driving carpools. You'll never look at these guys the same after watching them go from gridiron great to dutiful Dad in the course of a half-hour show. It's an inside look at the real lives of your favorite NFL Players and you can only catch it on "Helmets Off: The Home Game."

Be sure to tune in and join PLAYERS INC as we present "Helmets Off: The Home Game" airing all of November on FSN. Visit www.nflplayers.com for updated local listing air dates and times.

About PLAYERS INC:

Formed in 1994, PLAYERS INC is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and 3,500 retired NFL players, PLAYERS INC "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the NFL and PLAYERS INC, NFL players are integrated into NFL sponsor activation programs through PLAYERS INC. In addition, under an exclusive agreement between the NFL and PLAYERS INC, NFLPLAYERS.COM, PLAYERS INC's official website, is part of the NFL Internet Network. Each year PLAYERS INC negotiates and facilitates more than 3,500 player marketing opportunities for NFL players. PLAYERS INC activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

HELMETS OFF '06 #5
THE HOME GAME
Length: 0.50 hour

Network Date Time Zone
FSN ARIZONA Sat - 11/04/2006 09:00 PM Mountain-Arizona Delay 2,335
FSN ARIZONA Thu - 11/09/2006 03:00 PM Mountain-Arizona Delay 2,335
FSN ARIZONA Sat - 11/11/2006 02:00 PM Mountain-Arizona Repeat 2,335
FSN BAY AREA Sat - 11/04/2006 08:00 AM Pacific Delay 4,177
FSN BAY AREA Thu - 11/09/2006 03:00 PM Pacific Delay 4,177
FSN DETROIT Sun - 11/05/2006 08:30 AM Eastern Delay 3,610
FSN DETROIT Thu - 11/09/2006 03:00 PM Eastern Delay 3,610
FSN FLORIDA Thu - 11/09/2006 03:00 PM Eastern Delay 5,400
FSN FLORIDA Sat - 11/11/2006 05:00 PM Eastern Delay 5,400
FSN MIDWEST Thu - 11/09/2006 03:00 PM Central Delay 4,298
FSN MIDWEST Sat - 11/18/2006 03:00 PM Central Delay 4,298
FSN MIDWEST (Non-St. Louis) Sat - 11/11/2006 05:00 PM Central Repeat 3,659
FSN NEW ENGLAND Thu - 11/09/2006 03:00 PM Eastern Delay 4,424
FSN NEW ENGLAND Sat - 11/11/2006 04:00 PM Eastern Delay 4,424
FSN NEW ENGLAND (Non-Celtics) Thu - 11/09/2006 01:30 PM Eastern Repeat 23
FSN NEW YORK Sat - 11/04/2006 11:00 AM Eastern Delay 6,247
FSN NEW YORK Thu - 11/09/2006 03:00 PM Eastern Delay 6,247
FSN NEW YORK Sat - 11/11/2006 12:00 PM Eastern Repeat 6,247
FSN NEW YORK Sat - 11/11/2006 05:30 PM Eastern Repeat 6,247
FSN NEW YORK Sat - 11/25/2006 01:30 PM Eastern Repeat 6,247
FSN NORTH (Minnesota) Sat - 11/04/2006 06:00 PM Central Delay 2,206
FSN NORTH (Minnesota) Thu - 11/09/2006 03:00 PM Central Delay 2,206
FSN NORTH (Minnesota) Sat - 11/11/2006 01:30 AM Central Repeat 2,206
FSN NORTH (Wisconsin) Sat - 11/04/2006 06:00 PM Central Delay 1,584
FSN NORTH (Wisconsin) Thu - 11/09/2006 03:00 PM Central Delay 1,584
FSN NORTHWEST Sat - 11/04/2006 09:00 PM Pacific Delay 3,438
FSN NORTHWEST Thu - 11/09/2006 01:30 PM Pacific Repeat 3,438
FSN NORTHWEST Thu - 11/09/2006 03:00 PM Pacific Delay 3,438
FSN OHIO Sat - 11/04/2006 03:30 PM Eastern Delay 4,909
FSN OHIO Thu - 11/09/2006 01:30 PM Eastern Repeat 4,909
FSN OHIO Thu - 11/09/2006 03:00 PM Eastern Delay 4,909
FSN OHIO Sat - 11/11/2006 05:30 PM Eastern Repeat 4,909
FSN OHIO Fri - 11/24/2006 06:30 AM Eastern Repeat 4,909
FSN PITTSBURGH Thu - 11/09/2006 03:00 PM Eastern Delay 3,005
FSN PITTSBURGH Sat - 11/11/2006 11:00 AM Eastern Repeat 3,005
FSN ROCKY MOUNTAIN Thu - 11/09/2006 03:00 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Sat - 11/11/2006 10:00 AM Mountain Delay 2,797
FSN SOUTH Thu - 11/09/2006 03:00 PM Eastern Delay 10,634
FSN SOUTH Sat - 11/18/2006 04:30 PM Eastern Repeat 10,634
FSN SOUTH Fri - 11/24/2006 03:00 PM Eastern Repeat 10,634
FSN SOUTH (NBA Memphis Grizzlies) Tue - 11/28/2006 07:00 PM Eastern Repeat
1,632
FSN SOUTHWEST Sat - 11/04/2006 01:00 AM Central Delay 7,992
FSN SOUTHWEST Thu - 11/09/2006 03:00 PM Central Delay 7,992
FSN WEST Thu - 11/09/2006 03:00 PM Pacific Delay 6,552
FSN WEST Sat - 11/11/2006 10:30 PM Pacific Repeat 6,552
FSN WEST Sat - 11/11/2006 01:30 AM Pacific Repeat 6,552
FSN WEST Fri - 11/17/2006 02:00 PM Pacific Repeat 6,552
COMCAST MID ATLANTIC Sat - 11/04/2006 12:30 AM Eastern Delay 5,186
COMCAST MID ATLANTIC Thu - 11/23/2006 11:30 PM Eastern Repeat 5,186
COMCAST MID ATLANTIC Sat - 11/25/2006 12:30 AM Eastern Repeat 5,186
COMCAST PHILADELPHIA Wed - 11/08/2006 04:00 PM Eastern Repeat 3,127
COMCAST PHILADELPHIA Fri - 11/24/2006 12:30 PM Eastern Delay 3,127
Comcast Chicago Wed - 11/08/2006 08:00 PM Central Delay 4,772
Comcast Chicago Sun - 11/12/2006 05:30 PM Central Repeat 4,772

Live Total* 0
Delay Total* 140,110
First Air Total 140,110
Report Total 140,110

Source: PLAYERS INC

CONTACT: Lara Potter, +1-202-496-2885, Lara.Potter@nflplayers.com, or
Joanna Comfort, +1-202-463-2214, Joanna.Comfort@nflplayers.com, both for
PLAYERS INC

Web site: http://www.nflplayers.com/

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Profile: intent

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