Hennessy Cognac Presents Hennessy Artistry, 'The Global Art of Mixing'

Hennessy Cognac Presents Hennessy Artistry, 'The Global Art of Mixing'

Kanye West, The Strokes, Goldfrapp and DJ Carl Cox: Together for One Night Only

NEW YORK, Oct. 18 /PRNewswire/ -- Hennessy, the world's finest cognac, hosted a spectacular music experience, Hennessy Artistry, in New York City last night, following a 20 date city tour that has taken the nation by storm. As a brand deeply rooted in the music industry, Hennessy brought together Kanye West, The Strokes, Goldfrapp and DJ Carl Cox for one night only as a true testament to the "Global Art of Mixing."

The closed-door music event, at Capitale in New York City, was the hottest party of the season. Celebrities and tastemakers from around the world shared in the Hennessy mixing experience within a limited capacity crowd, creating a completely unique experience.

CELEBRITIES THAT ATTENDED THE EVENT INCLUDE:

KIRSTEN DUNST, JASON SCHWARTZMAN, PHARRELL, EWAN MCGREGOR, JAKE GYLLENHAAL, LANCE ARMSTRONG, CARMEN ELECTRA, TRACY MORGAN, DAMIEN FAHEY, DREA DE MATTEO, DANNY MASTERSON, DIANE KRUGER, JOSHUA JACKSON, MARIA MENOUNOS, JO CROSS, KATIE LEE JOEL, VANESSA MINILLO, LYDIA HEARST, ROSIE PEREZ, GAVIN DEGRAW, DYLAN MCDERMOTT, SUSAN CASTILLO, JANE KRAKOWSKI, ERIKA CHRISTENSEN, DORRIAN MISSICK, KIERA CHAPLIN, CONSTANTINE MAROULIS, THE MISSHAPES, GREG BELLO, JUSTIN THEROUX.

Last night Hennessy also unveiled its Hennessy Artistry World Experience Bars with the debut of Four Global Hennessy Cocktails -- The New York, Paris, Shanghai, & Moscow. Each bar and signature cocktail was an introduction to how people mix Hennessy around the world.

As Hennessy is the mix of the finest eaux de vies, the Artistry tour has been an exemplification of that by mixing hip-hop, pop rock, glam-electronica and international beats.

"We are absolutely thrilled with the outcome of our 'Global Art of Mixing' Event'," said Yvette Baez-Goss, Brand Director, Hennessy US. "The performances by the artists were unbelievable and we are so pleased with the amazing event turnout. Hennessy has been actively involved with the music scene for over two decades, and we are excited to continue supporting "up and coming" as well as established artists."

Additional Hennessy Artistry Events will be arriving in other locations worldwide in 2007. The next Hennessy Artistry event will take place in Shanghai, China in December 2006. Log onto www.hennessyartistry.com to find out more about what will be happening in China.

Hennessy Artistry is a mix of the finest cocktails and artists brought together by Hennessy to create a unique blend of music, style, culture and people. Each event is a unique collaboration promising unforgettably entertaining experiences.

The art of mixing strong characters, pure talent, and vibrant cocktails creates a truly unique Hennessy experience.

Make It A Night To Remember, Not One to Forget. Enjoy Responsibly.

ABOUT THE ARTISTS

Kanye West - This best selling artist and innovator has sold over 10 million albums worldwide, has won three Grammy's (nominated for eight), two BET awards and has collaborated with stars including Jamie Foxx and John Legend.

The Strokes - One of the most critically acclaimed NYC rock bands in the world, their distinctive style, sound and character have been mimicked by many, but matched by none.

Goldfrapp - Visually stunning performances, glam-diva decadence and the pioneer of electronica sound. Goldfrapp is one of the most innovative groups in new music. The lead singer, Alison, is hailed as one of the sexiest women in UK music.

Carl Cox - Having pioneered his art for over 20 years, taking in styles as diverse as soul, acid jazz, techno, and progressive house, Carl is, without question, one of the world's most successful DJ's and the Godfather of house music. An international superstar who has featured in the DJ top-ten since its conception, Carl Cox is respected as one of the world-leading exponents of the turntable sound.

ABOUT HENNESSY

Hennessy is the world's leading premium cognac brand. Founded in 1765, the house of Hennessy has continually strived to create the world's finest cognacs.

Hennessy is a master of the art of blending fine aged, eaux-de-vie and has been creating fine cognac for seven generations. The heritage and savoir-faire has earned Hennessy Cognac world-wide acclaim and the appreciation of today's greatest cognac connoisseurs, making the brand the World's #1 cognac and the one of the World's most sophisticated spirits.

Hennessy is the perfect partner for blending cocktails as cognac is a 100% grape-based (hence fruit) spirit. It is the most sophisticated base for mixed drinks and cocktails, and this will be brought to life with Hennessy's four world city cocktails.

Hennessy Artistry is a continuation of Hennessy's relationship with contemporary music. The program sees Hennessy continuing its support of music and urban culture.

Hennessy has previously given support to musical icons such as R&B's hottest new star John Legend, the legendary Isaac Hayes and eminent Hip Hop artist Rakim.

Source: Hennessy Cognac

CONTACT: Thomas Renaud, exposure, +1-212-226-2530, thomas@exposure.net

Web site: http://www.hennessyartistry.com/

NOTE TO EDITORS: For Event Images Please Go To: -- ftp://klpftp.jaggedpeak.com/ Login: klpartistry, Password: downloads. -- Rexfeatures.com -- Wireimage.com -- Patrickmcmullan.com * Images will continue to be updated throughout the day

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