GOT MILK? Goes to the Mooooovies

GOT MILK? Goes to the Mooooovies

- Win Red Carpet Premiere Tickets at gotmilk.com -

BERKELEY, Calif., Oct. 18 /PRNewswire/ -- One of America's longest running and most popular advertising campaigns is set to break on the Silver Screen next month. Beginning mid-November and running through the end of the year, the GOT MILK? commercial series featuring cow abducting aliens will run on over 1,700 movie screens statewide. In celebration of this important advertising evolution, consumers can win red carpet tickets to the GOT MILK? star-studded premiere on November 16th at Hollywood's Cinespace theater.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061018/LAW039 )

Beginning today through November 1st, fans of the "miracle elixir" source -- "DA-IRY" -- and her alien scientist and planet dignitary co-stars can register to win tickets by completing an entry form at www.gotmilk.com.

"You don't want to miss this," stresses Steve James, California Milk Processor Board Chairman. "Not only will guests get to see this work on the big screen for the first time, but DA-IRY will be there in all of her bovine glory."

In addition to the premiere, winners will also participate in an out-of-this-world After Party featuring local comedians and musicians, and, of course "wonder tonic" drinks and hors d'oeuvres for all.

Contest Eligibility

No purchase is necessary to win tickets. The giveaway is open to legal residents of the state of California over 18 years of age. For more information and complete contest rules, please visit www.gotmilk.com

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. GOT MILK? gifts and recipes can be viewed at http://www.gotmilk.com/. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061018/LAW039
PRN Photo Desk, photodesk@prnewswire.com
Source: California Milk Processor Board

CONTACT: Alicia Lopez, +1-310-226-8600, or cell, +1-626-674-4395,
alicia.lopez@rlpublicrelations.com, for California Milk Processor Board

Web site: http://www.gotmilk.com/

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