Colgate Total Unveils New Ad Featuring Actress Brooke Shields

Colgate Total Unveils New Ad Featuring Actress Brooke Shields

Brooke Shields Reprises Her Role as Star of Colgate Ad to Promote Oral Health

NEW YORK, Oct. 12 /PRNewswire/ -- Colgate-Palmolive and Brooke Shields have partnered once again to create a new ad for Colgate Total to remind people that having a healthy mouth is important. Ms. Shields, who first debuted in a now classic print ad for Colgate in the 1970s, candidly shares in her first TV commercial for the brand, why she relies on Colgate Total to keep her mouth healthy and protected all day.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061012/NYTH119 )

The new TV spot, called "Healthy Mouth," begins airing this week. The spot showcases Ms. Shields and her famous healthy smile while communicating how Colgate Total delivers advanced protection. Colgate Total is the #1 dentist recommended toothpaste and the only toothpaste with a protective barrier clinically proven to fight germs for a full 12 hours. Colgate Total is also the first toothpaste approved by the FDA and accepted by the ADA to fight gingivitis.

"It's important for people to know that toothpastes are not created equal," said Michael Sload, General Manager of the Colgate-Palmolive Oral Care Division. "Colgate Total has a patented formula. No other toothpaste works like Colgate Total, which makes it uniquely positioned to help people maintain a healthy mouth. Brushing your teeth with the right toothpaste is a major step towards good long-term oral care."

To view the new Colgate Total ad, please go to http://enews.yr.com/. For more information on Colgate Total, please visit http://www.colgatetotal.com/.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's website at http://www.colgate.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061012/NYTH119
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN7
PRN Photo Desk, photodesk@prnewswire.com
Source: Colgate-Palmolive

CONTACT: Kim Erlichson of Cohn & Wolfe, +1-212-798-9784,
kim_erlichson@cohnwolfe.com, or Donna Austi of Cohn & Wolfe, +1-212-798-9788

Web site: http://enews.yr.com/
http://www.colgatetotal.com/
http://www.colgate.com/

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