Carrefour and Neo Advertising Join Forces in Launching "Carrefour Live", the Largest In-Store Channel in Switzerland.

Carrefour and Neo Advertising Join Forces in Launching "Carrefour Live", the Largest In-Store Channel in Switzerland.

GENEVA, October 19/PRNewswire/ -- In partnership with the Geneva-based company Neo Advertising, Carrefour
Switzerland equips all of its hypermarkets with a network of flat-screens in
order to broadcast a HD program intended for consumers.

The project encompasses the equipment of the 12 Carrefour hypermarkets
with 400 46'' LCD screens, which will be fed with real time programs
transmitted via the Internet.

Developed to inform and entertain the Carrefour customers, the programs
astutely combine daily promotional offers, commercials, entertainment and
other educational programs relating to the family and their consumption
habits. These programs will be available in all the Carrefour hypermarkets
from March 1st, 2007.

Christian Vaglio-Giors, co-founder and Director of Neo Advertising,
underlines: "we are very pleased with this partnership which allows Neo
Advertising to consolidate its dominant position in the fast growing in-store
digital signage market".

"This new communication concept which we have tested since a few months
has gained a sharp success towards our customers. These extremely positive
results convinced us to extend this project to the whole of our
hypermarkets", raises Dominique Clauet, CEO of Carrefour Switzerland.

A new success for Neo Advertising which establishes itself as the
national reference in the field. Founded in autumn 2003 by Christian
Vaglio-Giors and Alexandre de Senger, Neo Advertising today counts 20 team
members in Switzerland and commercialises a network of up to 1000 HD 42'' and
46'' LCD screens.

On the international level Neo Advertising is a major player with a
network which is intended to reach 50000 screens by 2008. Neo Advertising is
already present in Spain, Germany, Belgium and should add a North American
presence soon.

Contacts:

Neo Advertising SA
Christian Vaglio-Giors
CEO
Tel. +41-22-949-77-77
cvaglio@neoadvertising.com

Carrefour Switzerland
Franck Linstrumelle
Communications Director
Tel. +41-44-834-95-29
Franck_Linstrumelle@carrefour.com

www.neoadvertising.com www.carrefour.ch

Source: Neo Advertising SA

Neo Advertising SA, Christian Vaglio-Giors , CEO, Tel. +41-22-949-77-77,
cvaglio@neoadvertising.com; Carrefour Switzerland, Franck Linstrumelle, Communications Director, Tel. +41-44-834-95-29, Franck_Linstrumelle@carrefour.com

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