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Tuesday, October 24, 2006

Back by Popular Demand, R/West Announces Two New Additions to the Trunk Monkey Campaign

Back by Popular Demand, R/West Announces Two New Additions to the Trunk Monkey Campaign

Aliens and Hot Coffee Are No Match for Everyone's Favorite Automotive Hero

PORTLAND, Ore., Oct. 24 /PRNewswire/ -- The Trunk Monkey, which took the automotive marketing world by storm, is back and coming to a television near you within the next few weeks. The Trunk Monkey campaign, created by Portland marketing agency R/West, has captured the attention of audiences across the nation and in 31 international markets and became a viral success as it was forwarded to email inboxes across the globe.

R/West would like to offer the opportunity to be the first to air or write about the two humorous new ads, featuring a rescue from the dangers of hot coffee and an alien attack, before they begin their media schedule. The creative masterminds at R/West cannot wait to preview what's in store next for the pants wearing chimpanzee that in the past has delivered a baby and even attempted to bribe a cop with a doughnut.

"The public response to the Trunk Monkey has been incredible," says R/West Creative Director Sean Blixseth. "The positive feedback and expanding success allows us to continue doing what we love -- devising yet another creative campaign perfect for our three foot tall star."

To preview the new spots, visit www.trunkmonkeyad.com and watch #6 "Monkey gives first aid" and #7 "Monkey defeats aliens." R/West is happy to provide organizations interested in airing the commercials with materials in the desired media format. Sean Blixseth, as well as Associate Creative Director Todd Munn, are both available to speak about the vision and success behind the Trunk Monkey campaign.

Source: R/West

CONTACT: Erin Rieger of R/West, +1-503-223-5443

Web site: http://www.trunkmonkeyad.com/

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