TiVo Fans Host TV Tasting Parties Across the Country to Share What Makes TiVo So Special

TiVo Fans Host TV Tasting Parties Across the Country to Share What Makes TiVo So Special

Over 1,000 Parties Scheduled for Guests to Get a 'Taste of TiVo' & View Two New Movie Trailers for Highly Anticipated Films Arthur & The Invisibles and Bobby

ALVISO, Calif., Sept. 28 /PRNewswire-FirstCall/ -- After years of bringing people together in living rooms across America for Super Bowl parties, Oscar parties, and countless viewing parties of every kind, TiVo is offering its fans the first opportunity to share their passion for the invention they credit with changing their lives with their wider circles of friends and family at official TiVo Tasting Parties. At these parties, which will be held in cities across the nation on Saturday September 30th, TiVo subscribers will offer a Taste of TiVo -- fun-filled parties for their friends who have heard of the TiVo service but never experienced it for themselves. To date, more than a thousand TiVo subscribers have signed up to play party hosts.

Katie Ho, Vice President of Consumer Marketing at TiVo said, "We believe in the power of persuasion and the power of the TiVolution. For years we've heard from our TiVo subscribers that they were hosting TiVo parties on their own. TiVo Tasting Parties will allow our diverse and passionate subscribers to spread the message that TiVo provides the best way to watch TV."

This taste of TiVo will offer guests the chance to experience the TiVo service first hand, as well as a special 2-hour programming package, filled with premieres, that will be sent to TiVo Series2(TM) broadband connected subscribers signed up to be party hosts. Party hosts will show off TiVo's exclusive service features including Season Pass(TM) recordings, Wish List(R) searches, Online Scheduling and TiVo KidZone. And guests can take advantage of a special offer on a TiVo box when they sign up for the TiVo service. TiVo is celebrating the efforts of the party hosts by providing invites, party favor ideas, suggestions for music to set the mood, and Name That Tune-style trivia contests with TV theme songs.

Broadband connected TiVo subscribers will receive a program package that includes two new trailers for the highly anticipated Weinstein Company films Arthur & The Invisibles, a live-action and computer-animated family adventure featuring the talents of Madonna, Snoop Dogg, Mia Farrow and David Bowie, and Bobby, Emilio Estevez's exploration of the night in 1968 when Bobby Kennedy was gunned down and the lives of those at the Ambassador Hotel that fateful night. Party-goers will also be treated to trailers for the upcoming comedy School for Scoundrels starring Billy Bob Thornton and Jon Heder, and the action-adventure film Stormbreaker starring Ewan McGregor and Mickey Rourke, both from the Weinstein Company.

The special 2-hour programming block will feature a behind-the-scenes look at the production of the innovative new Concord Music CD "Ray Sings, Basie Swings" featuring commentary from Ray Charles' longtime manager; "hopefuls" auditioning for the opportunity to perform at a Def on Demand event sponsored by H20: Hip Hop OnDemand; and a one-hour recap of the hit Sci-Fi Channel series Battlestar Galactica narrated by series star Mary McDonnell.

TiVo subscribers can still sign up to host a TiVo Tasting Party, share fun party ideas, and upload photos of their events at www.houseparty.com/tivotasting .

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ:TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, and TiVo KidZone has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way." TiVo is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

NOTE: TiVo, the TiVo Logo, Season Pass, Wish Lists, Series2, and TiVoToGo are trademarks or registered trademarks of TiVo Inc subsidiaries worldwide.

First Call Analyst:
FCMN Contact: kwierzbicki@tivo.com

Source: TiVo Inc.

CONTACT: Krista Wierzbicki of TiVo Inc., +1-408-519-9438, or
kwierzbicki@tivo.com; or Diane Shader Smith of Rogers & Cowan,
+1-310-386-6803, or dianeshadersmith@mail.com, for TiVo

Web site: http://www.tivo.com/

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