MagnaChip Launches Latest Sub-Display Solution for Mobile Phone and MP3 Player Displays

MagnaChip Launches Latest Sub-Display Solution for Mobile Phone and MP3 Player Displays

SEOUL, South Korea, Sept. 29 /PRNewswire/ -- MagnaChip Semiconductor Ltd., a leading global designer, developer and manufacturer of image sensor solutions, mixed-signal and digital multimedia semiconductors, today, announced the launch of its optimized Passive Matrix Organic Light Emitting Diode (PMOLED), the D53C4EP7003 (EP7003) product designed for use in the sub-displays of mobile phones and displays of MP3 players.

The unique EP7003 solution supports 96x96 resolution, 262,000 colors and various system interfaces, including RGB and VSYNC. The EP7003 display module thickness is smaller in size, reducing the response speed over many TFT and CSTN products on the market today. MagnaChip's EP7003 is also optimized so that developers can easily program the gamma setting.

Davis Mok, Vice President of Marketing in MagnaChip's Display Solutions Division, commented, "In today's marketplace, many existing PMOLED solutions fall behind TFT and CSTN in terms of price competitiveness. However, our EP7003's package type is COG, offering cost competitiveness compared with CSTN and TFT products. Additionally, our latest solution has a simple gamma structure."

The EP7003 is currently available with planned mass production in Q4 2006.

About MagnaChip Semiconductor

MagnaChip Semiconductor is a leading designer, developer and manufacturer of mixed-signal and digital multimedia semiconductors addressing the convergence of consumer electronics and communications devices. We focus on CMOS image sensors and flat panel display drivers, which are complex, high performance, mixed signal semiconductors that capture images and enable and enhance the features and capabilities of both small and large flat panel displays. MagnaChip also provides wafer foundry services utilizing CMOS high voltage, embedded memory, analog and power process technologies for the manufacture of IC's for customer-owned designs. MagnaChip has world-class manufacturing capabilities and an extensive portfolio of approximately 11,900 registered and pending patents. As a result, MagnaChip is a valued partner in providing leading technology solutions to its customers worldwide. For more information, visit www.magnachip.com.

CONTACTS:
In Korea: In the U.S.:
Youngjae Chang, PR Manager David Pasquale, EVP at The Ruth Group
Tel: 82-2-3459-5884 Tel: +646-536-7006
youngjae.chang@magnachip.comdpasquale@theruthgroup.com

Source: MagnaChip Semiconductor Ltd.

CONTACT: In Korea - Youngjae Chang, PR Manager, +82-2-3459-5884,
youngjae.chang@magnachip.com; In the U.S. - David Pasquale, EVP at The Ruth
Group, +1-646-536-7006, dpasquale@theruthgroup.com

Web site: http://www.magnachip.com/

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