Filmnight Digital Powers MGN's Online Film Debut

Filmnight Digital Powers MGN's Online Film Debut

LONDON, September 28/PRNewswire/ -- Filmnight Digital has expanded its digital partner portfolio with the
announcement of a strategic alliance with MGN Digital. The partnership sees
Filmnight Digital provide a digital film store to the company's flagship
website, www.mirror.co.uk, and follows a string of successful partnerships
the company has developed with key media houses such as Emap and IPC tx.

Powered by Filmnight's interactive online technology and a robust retail
offering of entertainment products, the Daily Mirror branded film-store will
feature an extensive range of Region 2 DVDs. Film related CDs, film trailers,
music downloads, Video on demand (VOD), mobile products (such as the Empire
Filmnight Film Club), cinema listings and locater services will also be made
available to consumers following the initial launch to provide a fully
integrated mix of entertainment services.

"Filmnight Digital's proven experience with leading media brands such as
Emap and IPC tx, alongside its superior technology offering, has already
proven its place at the cutting edge of mobile content technology. This
partnership also sees us applying that expertise in the online arena as part
of a comprehensive digital offering," says Shashi Fernando, managing director
of Filmnight Digital, "There is a real growth opportunity within film retail,
especially with the increasing popularity of digital film content and video
on demand services. Consumers expect product immediately these days, making
online the most convenient vehicle for delivering that level of service."

Julia Smith, MGN's Head of Interactive said, "Integrating film retail and
cinema information into our portfolio allows us to offer customers an
increased range of products and services covering film.

"By leveraging Filmnight Digital's dedicated technical expertise in both
online and mobile via our website, we are able to add these products as part
of our overall offering to our customers who are interested in all things
film related."

Source: Filmnight Digital

For further information on this release please contact: Kate Stevens / Lakshmi Rajendran, GCI, KStevens@GCIUK.com / LRajendran@GCIUK.com, Telephone: +44-(0)207-072-4052. For further information on this release please contact: Rupert Smith in the Trinity Mirror Press Office on +44-(0)20-7293-2885 rupert.smith@trinitymirror.com

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