Snakes on a Plane Puts Merchandise Design Into the Hands of Its Fans

Snakes on a Plane Puts Merchandise Design Into the Hands of Its Fans

Landmark Merchandise Licensing Agreement Between New Line Cinema and CafePress.com Allows Fans to Design and Sell Merchandise Inspired by the Much Anticipated Film Snakes on a Plane

FOSTER CITY, Calif., Aug. 14 /PRNewswire/ -- CafePress.com and New Line Cinema announce the launch of a partnership allowing fans the opportunity to create merchandise inspired by the film Snakes on a Plane. Creating a unique program in the true 'citizen' spirit of Snakes on a Plane, New Line is partnering with fans to permit them to become official licensees of Snakes merchandise. An interactive promotion with CafePress.com will permit their network of over 2.9 million members to unleash their creativity to transform Snakes artwork and ideas into unique gifts and share in the revenue stream. This completely unique approach to fan licensing has never previously been embraced by any motion picture studio.

Snakes on a Plane, starring Samuel L. Jackson and opening on August 18, 2006 in theatres worldwide, has seen instant fan enthusiasm since the premiere of its first trailer earlier this year. Growing anticipation and fan interest led New Line executives to consider placing a higher emphasis on fan participation in the film through merchandise design.

"The CafePress community of designers react quickly to trends; we noticed Snakes on a Plane inspired merchandise designs at about the same time the film began to build buzz," explains CafePress co-founder and Vice President of Business Development Maheesh Jain. "Partnering with New Line harnesses the creativity of fans and creates a revolutionary new licensing opportunity. We hope this opens opportunities with other, future films."

Snakes on a Plane merchandise designed by fans can be viewed and purchased at www.cafepress.com .

About CafePress

CafePress.com is the leading online marketplace that offers sellers complete e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress.com has empowered individuals, organizations and businesses to create buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress.com is a growing network of over 2.9 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams.

Media Contact
CafePress
Marc Cowlin
CafePress.com
650.655.3039
pr@cafepress.com

Source: CafePress.com

CONTACT: Marc Cowlin of CafePress.com, +1-650-655-3039, or
pr@cafepress.com

Web site: http://www.cafepress.com/

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