Entravision Communications Corporation To Broadcast World Cup for the First Time on FM Radio in Los Angeles, California on KLYY OYE! 97.5 FM
Entravision Communications Corporation To Broadcast World Cup for the First Time on FM Radio in Los Angeles, California on KLYY OYE! 97.5 FM
Games Also Airing on Entravision Radio Stations in Las Vegas, Dallas and El Paso
SANTA MONICA, Calif., June 5 /PRNewswire-FirstCall/ -- Entravision Communications Corporation (NYSE:EVC) announced today it will broadcast World Cup soccer games for the very first time on an FM radio frequency in Los Angeles, California, the largest Hispanic market in the U.S., on its radio station KLYY OYE! 97.5 FM. The company also announced that it will air World Cup games on its radio stations KQRT La Tricolor 105.1 FM serving Las Vegas, Nevada, KZMP La Tricolor 104.9 FM serving Dallas, Texas and KSVE ESPN Deportes 1150 AM serving El Paso, Texas. Coverage begins airing June 9 and will continue through the final game on July 9.
"Our inaugural broadcast of the world's largest sporting event is a milestone for the city of Los Angeles and Entravision's KLYY OYE! 97.5 FM," said Jeffery A. Liberman, President of Entravision's radio division. "The broadcast of World Cup games in Los Angeles, as well as Las Vegas, Dallas and El Paso represents our continued commitment to providing our dedicated listeners with the highest quality Spanish-language programming. As we get closer to kick-off, we are seeing increased enthusiasm from both our listeners and sponsors and look forward to a successful World Cup for all of our constituents."
National and local advertisers sponsoring the event include McDonald's, Coca-Cola, Home Depot, Budweiser, Best Buy, Verizon Wireless and many others which vary by market. Broadcasting rights were made available through Futbol de Primera on an exclusive basis in each market. Terms of the broadcastings rights were not disclosed.
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and outdoor operations to reach approximately 75% of Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. Entravision owns and operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 52 owned and operated radio stations in 20 U.S. markets. Entravision's outdoor advertising operations consist of approximately 10,600 advertising faces located primarily in Los Angeles and New York. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
Source: Entravision Communications Corporation
CONTACT: Michelle Radvansky, Brainerd Communicators, +1-212-986-6667,
Radvansky@braincomm.com
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