Emdigo to Acquire Exclusive Rights to Deploy 'Supergirl' Based 3D Animation Content

Emdigo to Acquire Exclusive Rights to Deploy 'Supergirl' Based 3D Animation Content

Leveraging One of China's Hottest TV Productions, Emdigo Will Provide 3D Graphics Based Episodic Supergirl Animation Content to Mobile Users in China

SAN JOSE, Calif. and BEIJING, June 13 /PRNewswire/ -- Emdigo(R) Inc., a leading provider of advanced 3D content and production technology for the wireless industry announced today that it has acquired the exclusive rights to develop and deploy 3D graphics based animation content based on "Supergirl", China's hugely successful, "American Idol(TM)" like television show.

"We are very excited about the opportunity to produce and distribute Supergirl based content," says Christopher Tanner, CEO of Emdigo. "Supergirl has become a Chinese phenomenon much like what American Idol is to us in the United States. The contestant's weekly television appearances will allow us to showcase the true potential of our content solution. Emdigo Supergirl content is not just something that consumers download and forget; it encourages them to frequently update their idols' looks and moves with cool new animations or outfits to reflect their most recent TV performance. The result is a completely new mobile personalization experience unlike anything else available today.

The 2006 Supergirl contest will be broadcasted on China's public television from June '06 until its winner is selected in September '06.

"When we had our first look at Emdigo's content, we instantly knew it could provide us with an exciting new venue to bring Supergirl to China's vast mobile audience," says Sun Jun, head of licensing at Sunshine Interactive. "We usually license the rights to Supergirl based games, SMS and wallpaper to the major players in the mobile industry, but the visual appeal and sophistication of Emdigo's animated 3D content combined with its unbelievably small download size convinced us that there should be an extra category for 3D graphics based animation content. In that new category, Emdigo is the only and obvious choice.

About Emdigo(R)

Emdigo Inc. is a leading mobile software and technology company that enables wireless content providers to rapidly deliver vast amounts of dazzling, real-time 3D graphics based mobile entertainment and messaging applications onto millions of mobile handsets. With offices in Silicon Valley, Beijing and Tokyo, the company licenses its advanced Emdigo3D(TM) content production and delivery platform as well as a vast library of turn-key interactive 3D content products ready for distribution to consumers. To learn more about our products and us come visit us on the Web at www.emdigo.com.

NOTE: Emdigo, Emdigo3D and the Emdigo logos are trademarks and/or registered trademarks of Emdigo Inc. All other product names may be the service marks, trademarks, or registered trademarks of their respective holders.

CONTACT:
Soo Patterson
+1-408-694-3370
bizdev@emdigo.com

Source: Emdigo Inc.

CONTACT: media, Soo Patterson of Emdigo Inc., +1-408-694-3370, or
bizdev@emdigo.com

Web site: http://www.emdigo.com/

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