Ultimate Shopping Network and Interactive Television Networks Partner to Deliver Revolutionary Instant Remote Control Purchasing

Ultimate Shopping Network and Interactive Television Networks Partner to Deliver Revolutionary Instant Remote Control Purchasing

Luxury Home Television Shopping Network and Leading IPTV Provider First to Offer 'Buy It Now' Option Via TV Remote

LOS ANGELES, May 30 /PRNewswire-FirstCall/ -- USN Corporation (BULLETIN BOARD: USNR) (USN) today announced a groundbreaking partnership with Interactive Television Networks, Inc. (BULLETIN BOARD: ITTV) (ITVN) a leader in Internet Protocol Television (IPTV). The partnership adds USN's "Ultimate Shopping Network" to ITVN's current content offerings, establishing USN as the only home television shopping network to make its products available to consumers through instantaneous remote control purchase.

The deal brings USN's luxury products and signature customer service to ITVN customers and demonstrates ITVN's ability to enable one-touch shopping over IPTV for both home television shopping networks and other retailers.

"USN truly exemplifies the revolutionary nature of IPTV technology by allowing users to purchase anything from a $20,000 diamond ring to a rare coin by simply clicking their remote as they're watching television," said Mark J. Miller, CEO of USN. "Our partnership with ITVN positions us as the only television shopping network with this capability and we are extremely excited to be offering this cutting-edge technology to our viewers."

Through this partnership, USN will provide a variety of unique interactive options. Consumers will be able to watch a USN show or product demonstration at their leisure and instantly and securely purchase a featured item with the "Buy It Now" key on the ITVN remote. Consumers will also be able to request more product information through their TV or email, see demonstrations of other products and be introduced to similar products based on their purchase history.

"Working with USN is a win-win for ITVN. It broadens the growing content available on our network and demonstrates the power of true t-commerce -- e-commerce via IPTV," said Charles Prast, CEO of ITVN. "With USN, ITVN is poised to pioneer a revolutionary aspect of retail television. This is a quantum leap in impulse purchasing, like nothing else available on cable or satellite TV and we expect that brands not typically associated with home television shopping will avail themselves of this technology to communicate and transact with new and existing customers."

USN will be available in July of this year, as part of ITVN's basic Entertainment Plus bundle.

What is IPTV?

IPTV is broadcast-quality television delivered over standard home broadband Internet. While offering the same quality as satellite or cable, IPTV has many advantages, such as virtually limitless programming and on-demand content because only channels selected by consumers are delivered over home broadband networks. All content -- including HDTV -- can be distributed on a subscription or pay-per-view basis with content promotion integrated into the user experience. Best of all, IPTV offers true interactivity for the customer, allowing two-way communication with services comparable to the Web, creating a better environment for users, programmers and advertisers.

About USN

USN's (BULLETIN BOARD: USNR) wholly owned Ultimate Shopping Network is quickly becoming the luxury brand in television shopping. USN has positioned itself as television shopping's version of high-end retailing with a dedication to service, quality, integrity and luxury. Today, the Ultimate Shopping Network is broadcast to more than 30 million aggregated U.S. households on DIRECTV Channel 345, Dish Network 223, and various cable and broadcast outlets. The company also has an Internet shopping site, www.shopusn.com, which offers customers many of the same upscale products seen by viewers on the network at very competitive price points.

About ITVN

ITVN manufactures a low-cost, compact set-top-box that links the home television to IPTV networks and services without the need for a personal computer. In addition, ITVN is a provider of proprietary interactive content networks delivered to the television over home broadband. ITVN owns or controls all aspects of its business from content licenses, management, billing, and streaming software to its low-cost compact set-top-box.

ITVN is making IPTV relevant to the everyday consumer by offering a growing number of niche-market networks while keeping the service affordable. Current and future networks include movie channels, music channels, news channels, and many other options where the overall viewing environment is enhanced by ITVN's true interactivity.

In October of 2005, ITVN was named the "Innovator of the Year" at DigitalLife, a three-day consumer event produced by Ziff Davis Media. For more information please visit www.itvn.com.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including risks or uncertainties related to the release of ITVN's network and products, the market acceptance of its products and services, competition from companies that provide, or have announced an intention to provide IPTV, the need for subsequent substantial additional financing, and the company's ability to successfully market ITVN's products and services. Additional uncertainties and risks are described in ITVN's most recently filed SEC documents, such as its most recent current reports on Form 8-K. All forward-looking statements are based upon information available to ITVN on the date the statements are first published. ITVN undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Source: USN Corporation

CONTACT: Media, Amy Orebaugh, Terpin Communications Group,
+1-310-821-6100, ext. 107, amy@terpin.com, for ITVN; or Media, Katy Saeger,
ksaeger@5wpr.com, or Peter Epstein, pepstein@5wpr.com, both of 5W Public
Relations, +1-310-566-7030, for Ultimate Shopping Network; or Investors,
Capital Market Relations, +1-949-481-9739, for Ultimate Shopping Network

Web site: http://www.itvn.com/

Web site: http://www.shopusn.com/

Web site: http://www.usncorp.com/

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