New National Study Examines Media Use By Infants, Toddlers and Preschoolers

New National Study Examines Media Use By Infants, Toddlers and Preschoolers

Amid the growing debate about media use by very young children, the Kaiser Family Foundation will release a new national study about media use by children ages 6 months to 6 years old, including focus groups with parents about how and why they use media with their kids. Please join us for a public forum on Wednesday, May 24, in Washington, D.C., at which children's media executives and child development experts will respond to the findings.

What: Panel discussion and release of "The Media Family: Electronic
Media in the Lives of Infants, Toddlers, Preschoolers, and Their
Parents," a national study of media use among children age
6 months to 6 years old. The forum will explore issues such as:

-- How is children's media use affecting families' lives?
-- Why do parents decide to put a TV in their child's bedroom?
-- What do parents think about the educational benefits of media
for little kids?
-- What kind of behaviors do children imitate from TV?
-- How do commercials affect young children?
-- What role are new media, like video games and computers,
playing in young children's lives?

Who: Vicky Rideout, vice president and director of Kaiser's Program for
the Study of Entertainment Media and Health, will present the
study's findings. Jackie Judd, a Kaiser vice president, will
moderate a panel discussion featuring:

-- Alice Cahn, vice president, Programming and Development,
Cartoon Network
-- Lesli Rotenberg, senior vice president, PBS Kids Next
Generation Media
-- Elinor Ochs, professor of anthropology, University of
California at Los Angeles, and director, Center on the
Everyday Lives of Families
-- Ellen Wartella, executive vice chancellor and provost, UC
Riverside; co-director, Children's Digital Media Center
-- Dr. Stanley Greenspan, child psychiatrist and co-author with
Dr. T. Berry Brazelton, "The Irreducible Needs of Children"

When: Wednesday, May 24, 2006 from 9:30 a.m. ET to 11:00 a.m. ET.
Breakfast and registration open at 9:00 a.m. ET.

Where: Barbara Jordan Conference Center, Kaiser Family Foundation
Building, 1330 G Street, NW, Washington, D.C. (one block west of
Metro Center)

RSVP: Tiffany Ford, tford@kff.org or 202-347-5270.

For more information, contact:
Rob Graham, 650-854-9400 or rgraham@kff.org
Sarah Williams Kingsley, 650-854-9400 or sarahw@kff.org

PRNewswire -- May 22

Source: Kaiser Family Foundation

Web site: http://www.kff.org/

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