MultiVu Video Feed: Extreme Makeover's Ty Pennington Gives New York a Natural Makeover - 7UP Style

MultiVu Video Feed: Extreme Makeover's Ty Pennington Gives New York a Natural Makeover - 7UP Style

NEW YORK, May 15 /PRNewswire/ -- 7UP gets a natural makeover! Consumers asked for the crisp, refreshing taste of 7UP made with all natural ingredients and 7UP responded in a BIG way. Just in time for 7UP's 77th anniversary, Extreme Makeover's Ty Pennington will reveal 7UP's own natural makeover -- a 25-foot 7UP natural bottle that announces to everyone that 7UP is officially going natural!

Pennington will lead street teams in distributing more than 10,000 cans of 7UP, now 100% natural, to New Yorkers, allowing them to experience the even more crisp and refreshing taste of 7UP.

Giant Natural (Bottle) Sculpture Facts:
-- Is 2.5 stories tall
-- Weighs approx. 1,400 lbs
-- Made entirely of slender vines, huckleberry greens, yellow
chrysanthemums and red carnations

For more visit http://www.7up.com/.

SATELLITE FEEDS:

Monday, May 15th, 2006 Monday, May 15th, 2006
2:00 PM - 2:15 PM ET 6:30 PM - 6:45 PM ET
IA 6 IA 6
C-Band C-Band
Transponder 16 Transponder 16
Downlink Freq: 4020 Horizontal Downlink Freq: 4020 Horizontal

Tuesday, May 16th, 2006
3:00 AM - 3:15 AM ET
IA 6
C-Band
Transponder 16
Downlink Freq: 4020 Horizontal

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NEWS: THE ORIGINAL UNCOLA GOES 100% NATURAL; FIRST MAINSTREAM LEMON-LIME SOFT DRINK TO GO ALL NATURAL

FORMAT: News Package With Extra Soundbites and B-roll.

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/24416/consumer.shtml

SOUNDBITES:
-- Ty Pennington, host, "Extreme Makeover"
-- Kelli Freeman, 7UP

B-ROLL INCLUDES: **Ty Pennington Revealing Bottle* Thousands of NYers Sampling 7UP, Now 100% Natural, for the First Time* New Products Coming Off the Line* Vintage commercials**

VIDEO PROVIDED BY: Cadbury Schweppes Americas Beverages

Video: http://www.prnewswire.com/broadcast/24416/press.shtml
Source: Cadbury Schweppes Americas Beverages

CONTACT: For technical information or hard copy, please call: MultiVu
Media Relations, 1-800-653-5313, Ext. 3

Web site: http://www.7up.com/

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