Industry's First Upfront for Brand Integration, May 15

Industry's First Upfront for Brand Integration, May 15

NextMedium Unveiling Online Marketplace for Buying and Selling Brand Placement

in TV, Film, Music and Video Games

Be Part of the Discussion to Standardize Brand Integration for the Benefit of

Content Providers, Advertisers and Consumers

Now that consumers have ultimate control over what, when, where, and on what platform they watch entertainment content, marketers need a better way to integrate their messages and products directly into content.

NextMedium has created an online marketplace, Embed, for buying and selling brand integration opportunities and is leading the establishment of well-researched standardization around brand integration.

WHAT: First Brand Integration Upfront, hosted by NextMedium
-- A discussion of industry standardization: measurement,
technology, and best practices
-- Guest speakers from Nielsen Media Research, film production
companies, record labels, leading advertisers, and other
pioneers in the brand integration industry
-- Unveiling of Embed -- the industry's first marketplace for
scalable brand integration

WHEN: Monday, May 15, 2006
5:00-7:00 p.m. presentation
7:00-8:00 p.m. cocktails

WHERE: Le Parker Meridien
Penthouse Suite
118 West 57th Street
New York, NY 10019-3318

RSVP: Please RSVP by email to Corie Pierce at
corie@sutherlandgold.com

PRNewswire -- May 10

Source: NextMedium

-------
Profile: intent