Dunlop Drivers Cup 'Goes Hollywood' on MotorWeek TV

Dunlop Drivers Cup 'Goes Hollywood' on MotorWeek TV

AKRON, Ohio, May 25 /PRNewswire/ -- Dunlop USA's eventful journey from Phoenix, through Germany and to the finish line in southern California -- in the international Dunlop Drivers Cup -- will be told this weekend on MotorWeek, television's original automotive magazine series.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060405/CLW007)

In six months, MotorWeek covered the U.S. Regionals, the German Off-Road Camp and the World Finals to capture the excitement of amateur drivers competing in motocross, all-terrain vehicle, off-road and on-track activities.

The Drivers Cup segment is scheduled to debut the week of May 27 on PBS stations. Program listings can be found at http://www.mpt.org/motorweek/stationlist.shtml. MotorWeek's "Over the Edge" segment, featuring the Drivers Cup, also will be shown on cable's SPEED television, the week of June 5.

Janice Consolacion, brand planning manager for Dunlop, said the show's airing comes at an opportune time. Consumers are now applying to compete in the upcoming regional event at Virginia International Raceway in September. Hopefuls have until July 15 to apply at http://www.dunloptires.com/driverscup.

"It will be exciting to see how MotorWeek captures this 'Ironman' of Driving. The TV program is uniquely qualified to tell this story, because they were with the U.S. teams virtually every step of the way," Consolacion said.

In other Drivers Cup news, Dunlop officials said the Sept. 11-15 regional competition in Danville, Va., will be expanded to include four tire dealers and 12 automotive journalists. The latter will compete in a separate class.

Dunlop is a global tire brand with an excellent reputation among performance car enthusiasts. Well known for its prestigious original- equipment fitments and sports car racing heritage, Dunlop is also a key supplier to sport compact enthusiasts featuring "tuner" tire sizes and race series sponsorships.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060405/CLW007
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Dunlop

CONTACT: Dave Wilkins of Dunlop, +1-330-796-3758, or
dfwilkins@goodyear.com

Web site: http://www.dunloptires.com/driverscup
http://www.mpt.org/motorweek/stationlist.shtml

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Profile: International Entertainment